Media Corp's advertising network reaches 30 Mil...

Media Corporation PLC
                  

Leading internet media group Media Corporation plc ('Media Corp' or the 'Group')
said yesterday that its ad-network business Eyeconomy www.eyeconomy.co.uk had
delivered advertising to more than 30 million UK IP addresses in one month and
continues to grow. This means that the majority of all internet users in the UK
saw an online advert distributed by Eyeconomy's proprietary ad-server
www.sublimemedia.net.

Eyeconomy is a leading on-line advertising solutions provider, working with
major brands to generate measurable results through considerate on-line
advertising placements. A wholly owned subsidiary of Media Corp, Eyeconomy has
built extensive links with both leading media agencies and publishers, and acts
as a one stop shop for all on-line media needs producing dynamic and engaging
on-line ad solutions including exit traffic Subsites www.subsites.co.uk and
rich-media floating toolbars called Sublines www.sublines.co.uk, an innovative
new online ad-format that was pioneered by Eyeconomy. Its blue chip list of
clients includes American Express, Dell and AOL.

With a total reach of over 30 million unique IP addresses every month, from over
750 quality host sites in all major channels, including: Finance, Travel, Sport
and Entertainment.

'This business has been growing strongly and following a major upgrade to our
technical infrastructure in the latter part of last year we now have the server
capacity to accommodate forecast growth.

'This number is particularly exciting for us because it is a supports our
strategy of rolling out our advertising platform to new sectors, most recently
focused on Finance and Travel.

Late last year Media Corp reported full year revenues of almost £12 million and
record growth in profit after tax of over 600% to £2.5 Million. The Group also
built healthy cash balance that was over £5.3 million at the end of September.

Mr Drummond commented that 'the very strong performance' of the Group's media
and advertising businesses during 2006 financial year meant it had a strong
foundation to support its growth initiatives. Furthermore the Group has been
using its strong balance sheet to acquire businesses that accelerate its growth
in target vertical markets.

Media Corp recently acquired travel portal flightcomparison.co.uk and finance
network creditcardexpert.co.uk.

'Eyeconomy can deliver an advertiser's message to over 70% of the UK online
population in a direct, controlled and measurable way,' Mr Drummond said. 'This
level of reach is comparable to TV advertising but avoids the extreme costs and
measurement pitfalls that are driving advertisers away from TV to online
advertising.'

ends

Enquiries:

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Media Corporation plc    Justin Drummond, Chief Executive
[phone]      Paul Tuson, Finance Director

Canaccord Adams Limited  Mark Ashurst, Managing Director
[phone]

Holborn PR               Trevor Phillips, Director
[phone]
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Notes to editors:

Listed on the AIM market of the London Stock Exchange, Media Corp, is a leading
internet media and advertising Company focused on search, web -site publishing
and media sales.

The company has three principal divisions:

Search Technology - The vertical search specialists building sector specific
search engines for advertisers to communicate in a highly targeted environment
with their particular audience. All of our Search and Media products are powered
by our own high performance proprietary technology. www.searchfocus.co.uk.

Publishing - Media Corp has a diverse publishing division specialising in online
media. Our impressive list of websites includes a number of market leading sites
including www.creditcardexpert.co.uk, www.onthebox.com, www.freedeal.co.uk.

Media Sales - Formed in 1996, Eyeconomy specialises in mass reach campaigns to
over 30 Million unique consumers via its own proprietary ad-serving and tracking
technology for clients including AOL, Dell and American Express.
www.eyeconomy.co.uk.

www.mediacorpplc.com