Media Corp Signs New £1m Contract with Express...

Media Corp Signs New £1m Contract with Express Newspapers

Media Corporation PLC

18th November 2010

Media Corporation Plc
(AIM: MDC)
("Media Corp" or the "Group")

Media Corp Signs New £1m Contract with Express Newspapers

Media Corp, a leading advertising network and online gaming Group, is pleased to announce that its subsidiary, Eyeconomy Limited (“Eyeconomy”), the online advertising solutions provider, has extended its partnership with Express Newspapers ("Express") after signing an exclusive one year site representation contract worth approximately £1 million in revenue. This contract will commence on 1^st February 2011, and follows its existing two year contract that commenced in February 2009.

This ongoing contract will deliver significant revenues and continues to be earnings enhancing for Media Corp. Under the partnership deal, Eyeconomy will manage all third party online advertising for Express. As well as banner adverts, Eyeconomy will be seeking sponsorships and long-term partners for the site.

Express, owned by Northern & Shell plc, operates a wide variety of media titles in the UK that include the Daily Express, Daily Star, Sunday Express, Daily Star Sunday, OK magazine, New! magazine and Star magazine. The deal will see Eyeconomy sell and manage all advertising formats across the group's entire UK network of leading websites.

The sites included in this deal are: www.dailyexpress.co.uk, www.dailystar.co.uk, www.OK.co.uk, www.new-magazine.co.uk and www.star-magazine.co.uk.

This is part of Eyeconomy’s ongoing goal to grow its site representation division, through exclusive deals that significantly increase its market reach.

Justin Drummond, CEO, Media Corporation plc, commented:

"This is a major contract renewal for Media Corp and is a very strong statement of the Group's commitment to building a leading advertising network. This exclusive deal with Express Newspapers continues to demonstrate our ability to deliver targeted advertising to mass audiences.

“Express Newspapers' variety of market leading titles cover broad sections of society across a variety of target markets and provide media buyers and planners with the opportunity to achieve millions of impressions with their campaigns. Express Newspapers Group is a well respected, highly successful publication house and we look forward to further developing a long-term, mutually beneficial relationship with them”.

“Price Waterhouse Coopers recently predicted that the fastest growth in advertising will be seen on the internet, and that the UK's online ad market is forecast to rise 10.5 per cent by 2014, by which stage revenues will be $9.3bn. We believe that we are well positioned to take advantage of this growth.”

Farzad Jamal, Group Internet Controller, Express Newspapers, commented:

"We chose to renew the contract with Eyeconomy as they are a well established advertising network with a proven track record. Their ability to consistently deliver results is evident from their work over the past two years.

“With their expertise and impressive relationships with direct advertisers and agencies, we are confident they will continue to be the best advertising network to deliver our required revenue targets."

--ENDS--

Contacts:

Media Corporation Plc	Â	Tel: [phone]
Justin Drummond - CEO
Nilesh Jagatia – Group Finance Director
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Northland Capital Partners limited		Tel: + 44 20 7492 4750
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Luke Cairns / Rod Venables (Nomad)
Katie Shelton (Joint Broker)
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XCAP Securities		Tel: + 44 207 101 7070
John Grant / Karen Kelly (Joint Broker)
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Bishopsgate Communications		Tel: + 44 20 7562 3350
Gemma O'Hara / Siobhra Murphy

Notes to editors:

Quoted on the AIM market of the London Stock Exchange, Media Corp is a leading media and online gaming group.

The Group has two principal divisions:

Advertising Network - Formed in 1996, Eyeconomy specialises in mass reach campaigns to up to 50 Million unique consumers per month via its own proprietary ad-serving and tracking technology for clients including AOL, Dell and American Express.

www.eyeconomy.co.uk

Website Publishing - Media Corp has a diversified publishing division specialising in online media and gaming. The impressive portfolio of websites includes a number of market leading websites, such as www.purple-lounge.com, www.gambling.com, www.onthebox.com, www.sport.co.uk, www.creditcardexpert.co.uk and www.flightcomparison.co.uk.

Further information can be found on the company's website, at www.mediacorpplc.com