Media Corporation plc Partnership Deal with Yahoo!

Media Corporation PLC
                  

Media Corporation plc (AIM: MDC), a leading internet media company, is pleased
to announce a partnership agreement with Yahoo! Search Marketing to provide
search results and content match advertising across Media Corp's extensive
publishing network.

Media Corp's publishing network currently has over 3 million monthly users and
generates over 15 million monthly advertising impressions predominantly in the
United Kingdom. Since most current advertising is banner and display based, the
inclusion of Yahoo! Search advertising will provide an additional revenue stream
to the existing publishing business.

Justin Drummond, Chief Executive of Media Corporation plc, commented:

'Adding Yahoo!'s paid search and content match solutions to our in-house
publishing network will enhance our users experience and drive new revenue to
our bottom line'

The deal will see the Yahoo! search functionality added to Media Corp's entire
publisher network of sites including www.onthebox.com.

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For further information please contact:

Media Corporation plc
Justin Drummond, Chief Executive
[phone]

Buchanan Communications
Charles Ryland/Suzanne Brocks/Susanna Gale
[phone]

Canaccord Adams Limited
Mark Williams, Managing Director
[phone]
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Notes to editors:

Listed on the AIM market of the London Stock Exchange, Media Corp is a leading
internet media and advertising group focused on website publishing and online
advertising.

The Group (www.mediacorpplc.com) has two principal divisions:

Website Publishing - Media Corp has a diverse publishing division specializing
in online media. Our impressive portfolio of websites includes a number of
market leading sites including www.gambling.com, www.creditcardexpert.co.uk,
www.onthebox.com, www.sport.co.uk and www.flightcomparison.co.uk.

Online Advertising - Formed in 1996, Eyeconomy specialises in mass reach
campaigns to over 30 Million unique consumers per month via its own proprietary
ad-serving and tracking technology for clients including AOL, Coca Cola and
American Express. www.eyeconomy.co.uk.