Sale of Sport.co.uk and Contract

Sale of Sport.co.uk and Contract

Media Corporation PLC

Media Corporation Plc

(AIM: MDC)

("Media Corp" or the "Group")

Sale of Sport.co.uk and Contract

The Board of Media Corp, a leading online gaming and media group, further to our stated strategy of selling our underperforming publishing assets and acquiring profitable online gaming and advertising businesses, is pleased to announce that it has successfully completed the sale of www.sport.co.uk for £200,000 in cash.

The acquisition of Sport.co.uk is comprised of an upfront payment of £135,000 to Media Corp and a further payment of £65,000 over the next 12 months. In addition Eyeconomy Limited, the Group’s wholly owned online advertising division, will continue to manage the sales function for the Sport.co.uk website going forward on a revenue sharing basis.

In the year to September 2010, Sport.co.uk generated revenues of £62,000 and losses of £107,000. As at 30 September 2010 Sport.co.uk was valued on the Group’s balance sheet at £135,000, meaning that the sale will result in a one off profit in the profit and loss account for the current financial year of £65,000.

Justin Drummond, CEO, Media Corporation plc, commented:

“The sale of Sport.co.uk brings another boost to cash reserves and removes another loss making asset from our diverse online publishing business. The Group’s trading performance will continue to improve as we sell loss making assets and re-focus the Group on our profitable and fast growing businesses.”

--ENDS--

Contacts:

Media Corporation Plc	Â	Tel: [phone]
Justin Drummond - CEO
Nilesh Jagatia – Group Finance Director
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Northland Capital Partners limited		Tel: + 44 20 7796 8800
Luke Cairns / Rod Venables (Nomad)
Katie Shelton (Joint Broker)
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XCAP Securities John Grant / Karen Kelly (Joint Broker)		Tel: + 44 207 101 7070
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Bishopsgate Communications		Tel: + 44 20 7562 3350
Deepali Schneider / Natalie Quinn / Duncan McCormick
[e-mail]
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Notes to editors:

Quoted on the AIM market of the London Stock Exchange, Media Corp is a leading media and online gaming group.

The Group has two principal divisions:

Advertising Network - Formed in 1996, Eyeconomy specialises in mass reach campaigns to up to 50 Million unique consumers per month via its own proprietary ad-serving and tracking technology for clients including AOL, Dell and American Express.

www.eyeconomy.co.uk

Website Publishing - Media Corp has a diversified publishing division specialising in online media and gaming. The impressive portfolio of websites includes a number of market leading websites, such as www.purple-lounge.com, www.onthebox.com, www.creditcardexpert.co.uk and www.flightcomparison.co.uk.

Further information can be found on the company's website, at www.mediacorpplc.com