Acquisition

Acquisition

Next Fifteen Communications Plc

Next Fifteen Communications Group plc

Acquisition of M Booth & Associates

Next Fifteen Communications Group plc (“Next Fifteen”) announces that it has acquired New York based M Booth & Associates Inc (“M Booth”), a leading consumer PR consultancy in North America whose clients include Unilever, J C Penney and Remy Cointreau USA. M Booth is the next step in Next Fifteen’s strategy to build a global consumer agency, having recently completed the last stage in the acquisition of Lexis Public Relations, one of the top five consumer PR consultancies in the UK. The aim is to integrate these businesses over time and have them work on further international expansion together. The addition of M Booth to the Next Fifteen Group will also strengthen the ability of its other agencies, which primarily service technology clients to offer a broader range of services. Furthermore, M Booth will benefit from the advanced social media skills that Next Fifteen has developed through its work with leading technology brands.

M Booth has been built up by Margi Booth and Brad Rodney over the past 25 years. They will both remain with the business in their current respective roles and sit on the M Booth Board reporting to Tim Dyson, Next Fifteen CEO.

M Booth has been acquired from Margi Booth and Brad Rodney. The initial consideration is $4 million, paid in cash at completion. Deferred consideration of up to a maximum of $13.25 million may be payable over the course of the next 4 years subject to the achievement of certain revenue and profit performance targets. The total maximum consideration is therefore $17.25m. Any deferred consideration that may become payable may be satisfied by cash or up to 25% in Next Fifteen shares, at the option of Next Fifteen.

For the year ended 31 December 2008 M Booth had consolidated revenues of $10.4 million and profit before tax of $1 million. The consolidated gross assets at 31 December 2008 were $4.3 million. The business will be acquired with $1.5 million of net working capital.

“Recessions are times when you find out which agencies have a future,” said Tim Dyson, CEO of Next Fifteen. “In M Booth we see an agency that has tremendous ambition and sees this economy as a chance to prove to clients the difference great PR can make to the brand and their bottom line. We saw the same in Lexis in London and as these businesses start to work together to build a global business I believe they’ll make a significant impact on the way PR is done globally.”

Margi Booth, Chief Executive of Booth, said: “This is an important step in our evolution. We have been working with global brands for many years, and are excited to partner with Lexis to build a great consumer business around the world. We also look forward to working with the other Next Fifteen agencies to add important consumer services to their portfolios”

About M Booth

M Booth & Associates is the communications agency of choice that champions power brands. Its clients rely on the agency for brand insight and for its creative brand-building programs that match business strategy. With a staff of 65, the firm focuses on consumer products, online brands, travel/lifestyle, corporate, consumer health, and fashion/retail. M Booth recently created a “Better For You” practice that targets consumer food, beverage and health sectors. Its First Word Digital group offers a suite of digital and social media tools. For more information, visit www.mbooth.com.

About Next Fifteen

Next Fifteen Communications Group plc is the holding company for a group of worldwide PR consultancies. Prior to the above acquisition it owned four independent subsidiary PR agencies that operate as autonomous businesses. It also owns two research businesses and has an investment in a policy communications business. Between them these businesses have 38 offices in 18 countries. The Group has established itself as a leader in digital public relations. The focus on digital PR comes naturally to the Group given that the majority of the Group's clients are in the technology industry, and include global names such as IBM, Yahoo!, Microsoft, Facebook and Cisco. Over the last few years the Group’s strategy has broadened and to include non-technology clients. This strategy was particularly helped by the acquisition of Lexis Public Relations in 2005. The Group now works with brands such as Coca-Cola, Whirlpool, TOTAL, Dove, Nokia and the Barclays Premier League. For more information, visit www.nextfifteen.com.

For further information, please contact:

Next Fifteen Communications Group plc	Â
Tim Dyson, Chief Executive		[phone]
David Dewhurst, Finance Director		[phone]
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Canaccord Adams Limited
Mark Williams Adria Da Breo Richards		[phone]