Acquisition

Acquisition

Next Fifteen Communications Plc

Next Fifteen Communications Group plc

9^th April 2013

Acquisition of Connections Media

Next Fifteen Communications Group plc (“Next 15”) announces that it has acquired an 80% stake in Connections Media LLC (“Connections Media”), a full service digital agency specialising in politics and public affairs. Connections Media will add to Next 15’s public affairs presence in Washington and increase its digital presence in the US.

Connections Media was established in 2004 by digital strategy pioneer Jonah Seiger. The Washington DC-based firm provides complete digital campaign services including: strategy, design, advertising, social media, and customized technology services to select political, advocacy & corporate public affairs clients. With a team of 15 professionals, Connections Media has developed winning digital media programs for some of America’s most influential associations, issue groups, Fortune 500 companies, and candidates for local, state and federal office. The agency has been recognized with numerous industry awards and nominations including a 2012 Webby award and multiple Emmy nominations for digital content.

Connections Media has been acquired from Jonah Seiger (CEO), Phil Lepanto (Chief Technology Officer) and Andy Weishaar (Chief Creative Officer). The initial consideration is $1.85 million, paid in cash at completion. Deferred consideration may be payable over the course of the next 5 years subject to the achievement of certain revenue and profit performance targets. Any deferred consideration that may become payable may be satisfied by cash or up to 25% in Next Fifteen shares, at the option of Next Fifteen.

For the year ended 31 December 2012 Connections Media had revenues of $2.65 million and profit before tax of $0.85 million. The gross assets at 31 December 2012 were $1.15 million. The business will be acquired with $0.55 million of net working capital.

Seiger, Lepanto, Weishaar and the Connections Media design, development and client services leadership team will remain with the company post-acquisition, with Seiger serving as CEO and Operating Manager.

“Connections Media is a great addition to the Group. As political and corporate worlds becomes more social and digital, the products and services offered by Connections Media become increasingly valuable. Being able to offer such services helps us accelerate our transition from being a PR only group into a full service digital and social communications group,” said Tim Dyson, CEO of Next 15.

“We are delighted to join the Next 15 Group of companies. This collaborative partnership will expand our ability to serve our clients and power Connections Media’s continued strong growth,” said Jonah Seiger, CEO of Connections Media.

For further information, please contact:

Next Fifteen Communications Group plc	Â	Â
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Tim Dyson, Chief Executive			[phone]
David Dewhurst, Finance Director			[phone]
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Canaccord Genuity Limited
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Simon Bridges			[phone]
Henry Fitzgerald-O’Connor
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Connections Media
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Jonah Seiger			[phone]
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