Segments Update

Next Fifteen Communications Plc

Next Fifteen Communications Group plc (“Next 15” or the “Group”)

Next 15 today provides a reconciliation of the change to its segmental reporting as announced alongside its final results on 13 April 2021.

Overview

The Group has previously reported its results split into three divisions: Brand Marketing, Data and Insights and Creative Technology. From 1 February 2021, the Group structure has been enhanced, moving from three divisions to four: Customer Insight, Customer Engagement, Customer Delivery and Business Transformation.

Our customer insight business is set up to help customers understand the opportunities and challenges they face and arm them with the knowledge they need to make the best decisions.

Our customer engagement business is designed to help our customers optimize their brand reputation and build the mission-critical digital assets such as ecommerce platforms, apps and websites that are the window through which much of the world’s commerce is now transacted.

Customer delivery businesses are deeply specialised to use creativity, data, and analytics to create the connections with customers to drive sales and other forms of interaction. This link in the chain is increasingly digital. Businesses want to anticipate what their customers want and when they will want it. It is perhaps not surprising that this is a high growth area for our Group.

Business transformation is where customers need our help to either redesign their business model or create entirely new ventures. It is also the area where they need our help to understand how to maximise the value of the organisation.

Tables setting out the new segmental reporting for the FY21 half year and FY21 full year comparative periods are set out below.

Segmental reporting for the 6 months ended 31 July 2020

	Customer Insight £000	Customer Engagement £000	Customer Delivery £000	Business Transformation £000	Head Office £000	Total £000
Revenue	20,211	100,136	26,908	5,845	-	153,100
Net revenue	15,299	82,711	22,623	5,525	-	126,158
Adjusted operating profit / (loss) after interest on lease liabilities	1,616	16,354	6,716	1,300	(4,814)	21,172
Adjusted operating profit margin	10.6%	19.8%	29.7%	23.5%	-	16.8%

Segmental reporting for the year ended 31 January 2021

	Customer Insight £000	Customer Engagement £000	Customer Delivery £000	Business Transformation £000	Head Office £000	Total £000
Revenue	44,099	201,983	59,268	18,318	-	323,668
Net revenue	33,073	166,534	49,557	17,722	-	266,886
Adjusted operating profit / (loss) after interest on lease liabilities	4,876	36,866	15,232	3,906	(11,394)	49,486
Adjusted operating profit margin	14.7%	22.1%	30.7%	22.0%	-	18.5%