Statement re New website recognised for best-in...

Statement re New website recognised for best-in-class user experience

Smurfit Kappa Group PLC

Smurfit Kappa’s new website recognised for best-in-class user experience

Smurfit Kappa’s innovative new website has won a 2018 Sitecore Experience Award for its outstanding user experience.

The packaging leader’s website was commended by judges for building a ‘truly customer-centric digital environment.’

A central part of the brief was to showcase Smurfit Kappa’s large product portfolio in a logical and user-friendly way. Hundreds of packaging products can now be searched in three different ways and refined by sector and location in seconds.

The new website uses a variety of engaging content, including videos and case studies, to bring information on sustainability, innovation, careers and financial results to life.

The choice of software chosen to build the website was Sitecore, a cutting-edge platform that delivers optimised customer experiences, building loyalty and driving revenue. Sitecore is behind many of the world’s leading websites including Dow Chemical, L’Oreal and Procter & Gamble.

Speaking about the new website, Smurfit Kappa VP of Marketing Communications, Damian Devaney, said: “This website represents another step forward in our ongoing digital transformation. We are delighted to have received this award but it’s just the start.

“Our website is a living, breathing entity that we will continue to test, augment and enhance over time in line with our digital growth plans.”

The Sitecore Awards honour leaders using Sitecore technology to significantly impact the customer experience.

Go to www.smurfitkappa.com or click here for a video tour of the new Smurfit Kappa website.

ENDS

Contact for media:

Sinead Gill
Smurfit Kappa
T: [phone]
E:[e-mail]

About Smurfit Kappa
Smurfit Kappa, a FTSE 100 company, is one of the leading providers of paper-based packaging solutions in the world, with around 46,000 employees in approximately 370 production sites across 35 countries and with revenue of €8.6 billion in 2017. We are located in 22 countries in Europe, and 13 in the Americas. We are the only large-scale pan-regional player in Latin America.

With our proactive team we relentlessly use our extensive experience and expertise, supported by our scale, to open up opportunities for our customers. We collaborate with forward-thinking customers by sharing superior product knowledge, market understanding and insights in packaging trends to ensure business success in their markets. We have an unrivalled portfolio of paper-packaging solutions, which is constantly updated with our market-leading innovations. This is enhanced through the benefits of our integration, with optimal paper design, logistics, timeliness of service, and our packaging plants sourcing most of their raw materials from our own paper mills.

Our products, which are 100% renewable and produced sustainably, improve the environmental footprint of our customers.

Follow us on Twitter at @smurfitkappa and on LinkedIn at ‘Smurfit Kappa’.

www.smurfitkappa.com

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