Statement re Smurfit Kappa transforms corrugated boxes into art
Smurfit Kappa Group PLC
Smurfit Kappa has worked with an artist on two eye-catching and creative installations in the Netherlands and Scotland.
The first piece that artist Olivier Grossetête worked on was for ‘Deventer op Stelten’, an outdoor theatre festival to mark the 1250th birthday of the town of Deventer in the Netherlands. His brief was to recreate the Lebuinuschurch, which is an ancient church in Deventer dating back to 768 AD.
Three Smurfit Kappa plants, Zedek, Van Dam and Vandra, collaborated with the artist to design and build two huge towers of over 20 metres in height and provide the 4000 corrugated boxes needed for the structure.
Smurfit Kappa employees and customers then joined over 2000 local residents and visitors at the festival to build the impressive church which weighed over 4250kg.
The second collaboration with Grossetête was a recreation of Berlin’s iconic Brandenburg Gate in Glasgow to celebrate the 2018 European Athletics Championship which were co-hosted by both cities last week.
Smurfit Kappa’s Tannochside Plant donated the 1600 boxes which were used to create the huge arch at Glasgow Green. The gate took five days to build and over 450 people came together to assemble it.
Speaking about the initiatives, Smurfit Kappa CEO of Europe, Saverio Mayer said: “Smurfit Kappa has a strong tradition of supporting events in the communities in which it operates.
“It was a very rewarding experience to collaborate with such a talented artist to bring these breath-taking and important cultural pieces to life.â€
The sustainable nature of the corrugated board used to build both pieces facilitated quick and easy recycling once they were dismantled.
Images of these installations are available to view at the following link:
ENDS
Contact for media:
Sinead Gill
Smurfit Kappa
T: +353 1 2027157
E: sinead.gill@smurfitkappa.com
About Smurfit Kappa
Smurfit Kappa, a FTSE 100 company, is
one of the leading providers of paper-based packaging solutions in the
world, with around 46,000 employees in approximately 370 production
sites across 35 countries and with revenue of €8.6 billion in 2017. We
are located in 22 countries in Europe, and 13 in the Americas. We are
the only large-scale pan-regional player in Latin America.
With our proactive team we relentlessly use our extensive experience and expertise, supported by our scale, to open up opportunities for our customers. We collaborate with forward-thinking customers by sharing superior product knowledge, market understanding and insights in packaging trends to ensure business success in their markets. We have an unrivalled portfolio of paper-packaging solutions, which is constantly updated with our market-leading innovations. This is enhanced through the benefits of our integration, with optimal paper design, logistics, timeliness of service, and our packaging plants sourcing most of their raw materials from our own paper mills.
Our products, which are 100% renewable and produced sustainably, improve the environmental footprint of our customers.
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