Director/PDMR Shareholding

Superdry plc (SDRY)
Superdry plc: Director/PDMR Shareholding

14-Jul-2021 / 14:00 GMT/BST
Dissemination of a Regulatory Announcement, transmitted by EQS Group.
The issuer is solely responsible for the content of this announcement.

SuperdryPlc

('Superdry' or 'the Company')

14 July 2021

Notification and public disclosure of transactions by persons discharging managerial responsibilities ('PDMR') and persons closely associated with them ('PCA')

On 13 July 2021, the following transactions by PDMRs took place in relation to Superdry's Share Incentive Plan ('SIP'). The SIP is an all-employee trust arrangement approved by HM Revenue and Customs, under which employees are able to buy shares in the Company of 5 pence each ('Ordinary Shares'), using deductions from salary in each calendar month ('Partnership Shares'), and receive allocations of matching free Ordinary Shares ('Matching Shares').

Details of the number of Partnership Shares purchased by the PDMRs at a price of £4.023 per Ordinary Share, and the number of Matching Shares allocated by the SIP Trustees to the PDMRs for no consideration, are set out against their names in the table below.

Name / Position of PDMR	Number of Partnership Shares	Number of Matching Shares
Phil Dickinson - Creative Director	37	3
Gordon Knox - Business Transformation and Logistics Director	37	4
Jon Wragg - Wholesale and E-Commerce Director	37	4

The PDMRs notified the Company of the above transactions on 13 July 2021.

The Company makes this announcement, including the notification(s) below, in accordance with the requirements of the EU Market Abuse Regulation.

1	Details of the person discharging managerial responsibilities / person closely associated
a	Name	1. Phil Dickinson 2. Gordon Knox 3. Jon Wragg
2	Reason for the notification
a	Position/status	1. Creative Director 2. Business Transformation and Logistics Director 3. Wholesale and E-Commerce Director
b	Initial notification /Amendment	Initial Notification
3	Details of the issuer, emission allowance market participant, auction platform, auctioneer or auction monitor
a	Name	Superdry Plc
b	LEI	213800GAQMT2WL7BW361
4	Details of the transaction(s): section to be repeated for (i) each type of instrument; (ii) each type of transaction; (iii) each date; and (iv) each place where transactions have been conducted
a	Description of the financial instrument, type of instrument Identification code	Ordinary shares of 5 pence each ISIN: GB00B60BD277
b	Nature of the transaction	Purchase and allocation of Partnership and Matching Shares (no consideration), respectively, under the Superdry Share Incentive Plan.
c	Price(s) and volume(s)	Price(s) 1.£4.023+nil 2.£4.023+nil 3.£4.023+nil	Volume(s) 1.37+3 2.37+4 3.37+4
d	Aggregated information	Price(s) 1.£148.85 2.£148.85 3.£148.85	Volume(s) 1.40 2.41 3.41
e	Date of the transaction	13 July 2021
f	Place of the transaction	London Stock Exchange (XLON)