DSH-Director/PDMR Shareholding*

Superdry plc (SDRY) Superdry plc: DSH-Director/PDMR Shareholding* 14-Oct-2022 / 10:50 GMT/BST Dissemination of a Regulatory Announcement, transmitted by EQS Group. The issuer is solely responsible for the content of this announcement. SuperdryPlc (’Superdry’ or the ’Company’) 14 October 2022 Notification and public disclosure of transactions by persons discharging managerial responsibilities (PDMR) and persons closely associated with them (PCA) On 13 October 2022, Julian Dunkerton, Chief Executive Officer, purchased 1,815,500 Ordinary shares of 5 pence each in the capital of the Company at an average price of £1.11 per share. This announcement, including the notification below, is made in accordance with the requirements of the EU Market Abuse Regulation. 1. Details of the person discharging managerial responsibilities/person closely associated a) Name Julian Dunkerton 2. Reason for the notification a) Position/status Chief Executive Officer b) Initial notification/Amendment Initial Notification 3. Details of the issuer, emission allowance market participant, auction platform, auctioneer or auction monitor a) Name Superdry Plc b) LEI  213800GAQMT2WL7BW361 4. Details of the transaction(s): section to be repeated for (i) each type of instrument; (ii) each type of transaction; (iii) each date; and (iv) each place where transactions have been conducted a) Description of the financial instrument, type of instrument Identification code Ordinary shares of 5 pence each ISIN: GB00B60BD277 b) Nature of the transaction Purchase of ordinary shares of 5 pence each c) Price(s) and volume(s) Price 1.£1.11 Volume 1.1,815,500 d) Aggregated information Price 1.£2,015,205 Volume 1.1,815,500 e) Date of the transaction 13 October 2022 f) Place of the transaction London Stock Exchange (XLON) For further information: Superdry Plc Ruth Daniels Company Secretary [phone]

ISIN:	GB00B60BD277
Category Code:	DSH
TIDM:	SDRY
LEI Code:	213800GAQMT2WL7BW361
Sequence No.:	194710
EQS News ID:	1464193

End of Announcement	EQS News Service