Director/PDMR Shareholding

Arsenal Holdings plc (the "Company") confirms that, as announced by the Company
on 30 March 2009, it has been notified that on that date Stan Kroenke, a
director of the Company, had a beneficial holding of 12,756 ordinary shares of
£1 each in the capital of the Company ("Shares") (representing 20.5 per cent.
of the total issued share capital of the Company). The Company's announcement
on 30 March 2009 did not contain the details of 42 Shares which had recently
been acquired by Mr Kroenke. Those Shares were acquired by Mr Kroenke in five
separate transactions between 6 March 2009 and 23 March 2009 (with settlement
dates between 6 March 2009 and 6 April 2009) at prices of between £7,600 per
Share and £7,800 per Share.

In addition, the Company announces that it has today been notified that on 1
April 2009 Mr Kroenke acquired a further 18 Shares at a price of £7,800 per
Share. Following that transaction, Mr Kroenke has a beneficial holding of
12,774 Shares (representing 20.5 per cent. of the total issued share capital of
the Company).