Director/PDMR Shareholding

On 4th November 2009, Arsenal Holdings plc (the "Company") received
notification that on 4th November 2009 KSE, UK, Inc ("KSE"), a company
controlled by Stan Kroenke, a Director of the Company, acquired 200 ordinary
shares of £1.00 each in the Company ("Shares"), at a price of £8,500 per Share.

Following the acquisition, Stan Kroenke has a beneficial interest in, and
controls voting rights over, 18,594 Shares, representing 29.9% of the issued
Shares.

100 of the Shares acquired by KSE were sold by Peter Hill-Wood, the Chairman of
the Company.

Following the sale, Peter Hill-Wood has a beneficial interest in, and controls
voting rights over, 400 Shares, representing 0.6% of the issued Shares.

5th November 2009