Director/PDMR Shareholding

As required by PLUS market rules, Arsenal Holdings plc (the "Company")
 announces that it was notified on 22 December 2010 that on that date Daniel
Fiszman, a Director of the Company, effected the transfer of 10,025 ordinary
shares of £1 each in the Company (the "Shares") (representing 16.1 per cent of
the total issued share capital of the Company) from the existing nominee
holders to a new nominee, DF Nominees Limited.  

The Shares were transferred to the nominee company at no cost.  The transfer
does not affect the beneficial ownership of the Shares.  Accordingly, Mr
Fiszman continues to have a beneficial interest in 9,985 Shares (representing
16.04 per cent of the total issued share capital of the Company) and The Star
Charitable Trust (of which Mr Fiszman is a trustee) continues to have a
beneficial interest in the remaining 40 shares (representing 0.06 per cent of
the total issued share capital of the Company).

Ends.

23rd December 2010