Director/PDMR Shareholding

TO:      Regulatory Information Service                                      
                                                                             
         PR Newswire                                                         
                                                                             
RE:      PARAGRAPH 3.1.4 OF                                                  
                                                                             
         THE DISCLOSURE RULES                                                

The notifications listed below are each in respect of a single transaction of
which notification was received under Paragraph 3.1.2 of the Disclosure Rules
and, in respect of directors of Diageo plc only, Section 324 of the Companies
Act 1985.

 Diageo plc (the "Company") announces that:

1) it received notification on 2 October 2006 that the following directors and
Persons Discharging Managerial Responsibilities ("PDMR"), together with other
eligible employees, were awarded ordinary shares of 28 101/108 pence in the
Company ("Ordinary Shares") on 2 October 2006 under the Diageo Share Incentive
Plan (the "Plan"), an Inland Revenue approved plan operated by Diageo Group
companies for the benefit of employees of the Company and its subsidiaries:

Name of Director                     No. of Ordinary Shares                  
                                                                             
N C Rose                                         318                         
                                                                             
P S Walsh                                        318                         
                                                                             
Name of PDMR                                                                 
                                                                             
S Fletcher                                       318                         
                                                                             
J Grover                                         318                         
                                                                             
A Morgan                                         318                         
                                                                             
G Williams                                       318                         

The Ordinary Shares were awarded at no cost to Plan participants
("Freeshares"), to a value based on a percentage of the participant's salary on
30 June 2006 and the Company's profits for the financial year ended 30 June
2006, subject to a maximum per Plan participant of £3,000 in value per tax
year. Freeshares are awarded annually and cannot normally be disposed of for a
period of three years after the award date.

As a result of the above, the directors' and PDMRs' interests in the Company's
Ordinary Shares (excluding options, awards under the Company's LTIPs and
interests as potential beneficiaries of Diageo group employee share trusts) are
as follows:

Name of Director                     No. of Ordinary Shares                  
                                                                             
N C Rose                                     295,047                         
                                                                             
P S Walsh                                    563,415                         
                                                                             
Name of PDMR                                                                 
                                                                             
S Fletcher                                   110,255                         
                                                                             
J Grover                                     152,396                         
                                                                             
A Morgan                                     141,887                         
                                                                             
G Williams                                   189,076 *                       

(*of which 5,559 are held in the form of American Depository Shares ("ADS"). 1
ADS is the equivalent of 4 Ordinary Shares).

2 October 2006