Director/PDMR Shareholding

TO:      Regulatory Information Service                                        
                                                                               
         PR Newswire                                                           
                                                                               
RE:      PARAGRAPH 3.1.4 OF THE DISCLOSURE RULES                               

The notifications listed below are each in respect of a single transaction of
which notification was received under Paragraph 3.1.2 of the Disclosure Rules
and, in respect of directors of Diageo plc only, Section 324 of the Companies
Act 1985.

Diageo plc (the "Company") announces that:

1. It received notification on 10 October 2006 of the following allocations of
ordinary shares of 28 101/108 pence in the Company ("Ordinary Shares") under
the Diageo Share Incentive Plan (the "Plan"), namely:

(i) the following directors of the Company were allocated Ordinary Shares on 10
October 2006 under the Plan, by Diageo Share Ownership Trustees Limited (the
"Trustee"):

Name of Director              Number of Ordinary Shares               
                                                                      
N C Rose                      21                                      
                                                                      
P S Walsh                     21                                      

(ii) the following "Persons Discharging Managerial Responsibilities" ("PDMR")
were allocated Ordinary Shares on 10 October 2006 under the Plan, by the
Trustee:

Name of PDMR                  Number of Ordinary Shares               
                                                                      
S Fletcher                    21                                      
                                                                      
J Grover                      21                                      
                                                                      
A Morgan                      21                                      
                                                                      
G Williams                    21                                      

The number of Ordinary Shares allocated comprises those purchased on behalf of
the employee using an amount which the employee has chosen to have deducted
from salary ("Sharepurchase") and those awarded to the employee by the Company
("Sharematch") on the basis of one Sharematch Ordinary Share for every two
Sharepurchase Ordinary Shares.

The Sharepurchase Ordinary Shares were purchased and the Sharematch Ordinary
Shares were awarded at a price per share of £9.485.

The Ordinary Shares are held by the Trustee and in the name of the Trustee.
Sharepurchase Ordinary Shares can normally be sold at any time. Sharematch
Ordinary Shares cannot normally be disposed of for a period of three years
after the award date.

As a result of the above, interests of directors and PDMRs in the Company's
Ordinary Shares (excluding options, awards under the Company's LTIPs and
interests as potential beneficiaries of the Company's Employee Benefit Trusts)
are as follows:

Name of Director             Number of Ordinary Shares                 
                                                                       
N C Rose                     295,068                                   
                                                                       
P S Walsh                    563,436                                   
                                                                       
Name of PDMR                                                           
                                                                       
S Fletcher                   110,276                                   
                                                                       
J Grover                     152,417                                   
                                                                       
A Morgan                     141,908                                   
                                                                       
G Williams                   189,097*                                  

(* of which 5,559 are held in the form of ADSs. 1 ADS is the equivalent of 4
Ordinary Shares.)

3. It received notification on 10 October 2006 from Lord Blyth, a director of
the Company, that he has purchased 1,048 Ordinary Shares on 10 October 2006
under an arrangement with the Company, whereby he has agreed to use an amount
of £10,000 each month, net of tax, from his director's fees to purchase
Ordinary Shares. Lord Blyth has agreed to retain the Ordinary Shares while he
remains a director of the Company.

The Ordinary Shares were purchased at a price per share of £9.485.

As a result of this purchase, Lord Blyth's interest in Ordinary Shares has
increased to 132,218.

4. It received notification on 10 October 2006 from Todd Stitzer, a director of
the Company, that he has purchased 105 Ordinary Shares on 10 October 2006 under
an arrangement with the Company, whereby he has agreed to use an amount of £
1,000 each month, net of tax, from his director's fees to purchase Ordinary
Shares.

The Ordinary Shares were purchased at a price per share of £9.485.

As a result of this purchase, Mr Stitzer's interest in Ordinary Shares has
increased to 3,427.

10 October 2006