Director/PDMR Shareholding

TO:      Regulatory Information Service                                        
                                                                               
         PR Newswire                                                           
                                                                               
RE:      PARAGRAPH 3.1.4 OF THE DISCLOSURE AND TRANSPARENCY RULES              

The notifications listed below were all received under Paragraph 3.1.2 of the
Disclosure and Transparency Rules.

Diageo plc (the "Company") announces that:

 1. it received notification on 10 October 2008 of the following allocations of
    ordinary shares of 28 101/108 pence each in the Company ("Ordinary Shares")
    under the Diageo Share Incentive Plan (the "Plan"), namely:
   
(i) the following directors of the Company were allocated Ordinary Shares on 10
October 2008 under the Plan, by Diageo Share Ownership Trustees Limited (the
"Trustee"):

Name of Director              Number of Ordinary Shares               
                                                                      
N C Rose                      24                                      
                                                                      
P S Walsh                     24                                      

(ii) the following "Persons Discharging Managerial Responsibilities" ("PDMR")
were allocated Ordinary Shares on 10 October 2008 under the Plan, by the
Trustee:

Name of PDMR                  Number of Ordinary Shares               
                                                                      
S Fletcher                    24                                      
                                                                      
D Gosnell                     24                                      
                                                                      
J Grover                      24                                      
                                                                      
A Morgan                      24                                      
                                                                      
G Williams                    24                                      
                                                                      
I Wright                      24                                      

The number of Ordinary Shares allocated comprises those purchased on behalf of
the employee using an amount which the employee has chosen to have deducted
from salary ("Sharepurchase") and those awarded to the employee by the Company
("Sharematch") on the basis of one Sharematch Ordinary Share for every two
Sharepurchase Ordinary Shares.

The Sharepurchase Ordinary Shares were purchased and the Sharematch Ordinary
Shares were awarded at a price per share of £8.11.

The Ordinary Shares are held by the Trustee and in the name of the Trustee.
Sharepurchase Ordinary Shares can normally be sold at any time. Sharematch
Ordinary Shares cannot normally be disposed of for a period of three years
after the award date.

2. it received notification on 10 October 2008 from Dr F B Humer, a director of
the Company, that he has purchased 982 Ordinary Shares on 10 October 2008 under
an arrangement with the Company, whereby he has agreed to use an amount of £
8,000 each month, net of tax, from his director's fees to purchase Ordinary
Shares. Dr F B Humer has agreed to retain the Ordinary Shares while he remains
a director of the Company.

The Ordinary Shares were purchased at a price per share of £8.11.

3. it received notification on 10 October 2008 from Mr H T Stitzer, a director
of the Company, that he has purchased 123 Ordinary Shares on 10 October 2008
under an arrangement with the Company, whereby he has agreed to use an amount
of £1,000 each month, net of tax, from his director's fees to purchase Ordinary
Shares.

The Ordinary Shares were purchased at a price per share of £8.11.

As a result of the above transactions, interests of directors and PDMRs in the
Company's Ordinary Shares (excluding options, awards under the Company's LTIPs
and interests as potential beneficiaries of the Company's Employee Benefit
Trusts) are as follows:

Name of Director             Number of Ordinary Shares               
                                                                     
Dr F B Humer                 6,051                                   
                                                                     
N C Rose                     435,736                                 
                                                                     
H T Stitzer                  5,785                                   
                                                                     
P S Walsh                    718,704                                 
                                                                     
Name of PDMR                 Number of Ordinary Shares               
                                                                     
S Fletcher                   151,863                                 
                                                                     
D Gosnell                    6,782                                   
                                                                     
J Grover                     196,307                                 
                                                                     
A Morgan                     176,571                                 
                                                                     
G Williams                   243,475 (of which 5,812 are held in the 
                             form of ADS*)                           
                                                                     
I Wright                     25,501                                  

P D Tunnacliffe

Company Secretary

10 October 2008

*1 ADS is the equivalent of 4 Ordinary Shares.