Director/PDMR Shareholding

TO:      Regulatory Information Service                                        
                                                                               
         PR Newswire                                                           
                                                                               
RE:      PARAGRAPH 3.1.4 OF THE DISCLOSURE AND TRANSPARENCY RULES              

The notifications listed below were all received under Paragraph 3.1.2 of the
Disclosure and Transparency Rules.

Diageo plc (the "Company") announces that:

 1. It received notification on 10 February 2011 of the following allocations
    of ordinary shares of 28 101/108 pence each in the Company ("Ordinary
    Shares") under the Diageo Share Incentive Plan (the "Plan"), namely:
   
(i) the following director of the Company was allocated Ordinary Shares on 10
February 2011 under the Plan, by Diageo Share Ownership Trustees Limited (the
"Trustee"):

Name of Director              Number of Ordinary Shares               
                                                                      
PS Walsh                      15                                      

(ii) the following Persons Discharging Managerial Responsibilities ("PDMR")
were allocated Ordinary Shares on 10 February 2011 under the Plan, by the
Trustee:

Name of PDMR                 Number of Ordinary Shares           
                                                                 
N Blazquez                   15                                  
                                                                 
S Fletcher                   15                                  
                                                                 
D Gosnell                    15                                  
                                                                 
J Grover                     15                                  
                                                                 
A Morgan                     15                                  
                                                                 
G Williams                   15                                  
                                                                 
I Wright                     15                                  

The number of Ordinary Shares allocated comprises those purchased on behalf of
the employee using an amount which the employee has chosen to have deducted
from salary ("Sharepurchase") and those awarded to the employee by the Company
("Sharematch") on the basis of one Sharematch Ordinary Share for every two
Sharepurchase Ordinary Shares.

The Sharepurchase Ordinary Shares were purchased and the Sharematch Ordinary
Shares were awarded at a price per share of £12.03.

The Ordinary Shares are held by the Trustee and in the name of the Trustee.
Sharepurchase Ordinary Shares can normally be sold at any time. Sharematch
Ordinary Shares cannot normally be disposed of for a period of three years
after the award date.

 2. It received notification on 10 February 2011 from Dr FB Humer, a director
    of the Company, that he had purchased 689 Ordinary Shares on 10 February
    2011 under an arrangement with the Company, whereby he has agreed to use an
    amount of £8,000 each month, net of tax, from his director's fees to
    purchase Ordinary Shares. Dr Humer has agreed to retain the Ordinary Shares
    while he remains a director of the Company.
   
The Ordinary Shares were purchased at a price per share of £12.03.

3. It received notification on 9 February 2011 of the following transactions
connected with the Company's US Employee Stock Purchase Plan (also known as the
US Sharevalue Plan) (the "USESPP"):

 i. The following PDMR, as participants in the dividend reinvestment programme
    connected with the USESPP, received American Depository Shares ("ADS") in
    respect of the Company's final dividend paid on 25 October 2010, as
    follows:
   
Name of PDMR                    Number of ADSs*               
                                                              
G Ghostine                      23                            
                                                              
D Mahlan                        52                            
                                                              
R Millian                       33                            
                                                              
T Proctor                       57                            
                                                              
L Schwartz                      64                            
                                                              
G Williams                      22                            

The ADSs were purchased on 25 October 2010 at a price of $74.50 per ADS.

ii. the grant of options to subscribe for ADS under the USESPP to the following
    PDMRs:
   
Name of PDMR Grant Date       No of    Grant     Exercisable         
                              ADS*     price per                     
                              granted  ADS                           
                                                                     
I Menezes    1 October 2010   340.52   $58.78    31 December 2011    
                                                                     
R Millian    1 October 2010   340.52   $58.78    31 December 2011    
                                                                     
T Proctor    1 October 2010   340.52   $58.78    31 December 2011    
                                                                     
L Schwartz   1 October 2010   340.52   $58.78    31 December 2011    

iii. that the following PDMRs, as participants in the USESPP, purchased ADSs on
    2 February 2011 at a price of $52.41 per ADS, as follows:
   
Name of PDMR                       Number of ADSs*          
                                                            
D Mahlan                           190.80                   
                                                            
I Menezes                          381.60                   
                                                            
R Millian                          381.60                   

As a result of the above transactions, interests of directors and PDMRs in the
Company's Ordinary Shares and ADS (excluding options, awards under the
Company's LTIPs and interests as potential beneficiaries of the Company's
Employee Benefit Trusts) are as follows:

Name of Director             Number of Ordinary Shares               
                                                                     
Dr FB Humer                  29,375                                  
                                                                     
PS Walsh                     666,286                                 
                                                                     
Name of PDMR                 Number of Ordinary Shares               
                                                                     
N Blazquez                   51,316                                  
                                                                     
S Fletcher                   94,993                                  
                                                                     
G Ghostine                   51,595 (32,928 held as ADS)             
                                                                     
D Gosnell                    72,512                                  
                                                                     
J Grover                     154,473                                 
                                                                     
I Menezes                    358,240 (265,242 held as ADS)           
                                                                     
A Morgan                     150,361                                 
                                                                     
G Williams                   186,017 (of which 6,232 are held as ADS 
                             *)                                      
                                                                     
I Wright                     25,159                                  
                                                                     
                             Number of ADSs*                         
                                                                     
D Mahlan                     5,842                                   
                                                                     
R Millian                    10,416                                  
                                                                     
T Proctor                    38,542                                  
                                                                     
L Schwartz                   6,361                                   

J Nicholls

Deputy Company Secretary

10 February 2011

*1 American Depositary Share is the equivalent of 4 Ordinary Shares.