Director/PDMR Shareholding

TO:      Regulatory Information Service                                        
                                                                               
         PR Newswire                                                           
                                                                               
RE:      PARAGRAPH 3.1.4 OF THE DISCLOSURE AND TRANSPARENCY RULES              

The notifications listed below were all received under Paragraph 3.1.2 of the
Disclosure and Transparency Rules.

Diageo plc (the "Company") announces that:

 1. It received notification on 11 October 2010 of the following allocations of
    ordinary shares of 28 101/108 pence each in the Company ("Ordinary Shares")
    under the Diageo Share Incentive Plan (the "Plan"), namely:
   
(i) the following directors of the Company were allocated Ordinary Shares on 11
October 2010 under the Plan, by Diageo Share Ownership Trustees Limited (the
"Trustee"):

Name of Director              Number of Ordinary Shares               
                                                                      
NC Rose                       17                                      
                                                                      
PS Walsh                      17                                      

(ii) the following Persons Discharging Managerial Responsibilities ("PDMR")
were allocated Ordinary Shares on 11 October 2010 under the Plan, by the
Trustee:

Name of PDMR                  Number of Ordinary Shares               
                                                                      
N Blazquez                    17                                      
                                                                      
S Fletcher                    17                                      
                                                                      
D Gosnell                     17                                      
                                                                      
J Grover                      17                                      
                                                                      
A Morgan                      17                                      
                                                                      
G Williams                    17                                      
                                                                      
I Wright                      17                                      

The number of Ordinary Shares allocated comprises those purchased on behalf of
the employee using an amount which the employee has chosen to have deducted
from salary ("Sharepurchase") and those awarded to the employee by the Company
("Sharematch") on the basis of one Sharematch Ordinary Share for every two
Sharepurchase Ordinary Shares.

The Sharepurchase Ordinary Shares were purchased and the Sharematch Ordinary
Shares were awarded at a price per share of £11.07.

The Ordinary Shares are held by the Trustee and in the name of the Trustee.
Sharepurchase Ordinary Shares can normally be sold at any time. Sharematch
Ordinary Shares cannot normally be disposed of for a period of three years
after the award date.

2. It received notification on 11 October 2010 from Dr FB Humer, a director of
the Company, that he had purchased 718 Ordinary Shares on 11 October 2010 under
an arrangement with the Company, whereby he has agreed to use an amount of £
8,000 each month, net of tax, from his director's fees to purchase Ordinary
Shares. Dr Humer has agreed to retain the Ordinary Shares while he remains a
director of the Company.

The Ordinary Shares were purchased at a price per share of £11.07.

3. It received notification on 11 October 2010 from Mr HT Stitzer, a director
of the Company, that he had purchased 89 Ordinary Shares on 11 October 2010
under an arrangement with the Company, whereby he has agreed to use an amount
of £1,000 each month, net of tax, from his director's fees to purchase Ordinary
Shares.

The Ordinary Shares were purchased at a price per share of £11.07.

As a result of the above transactions, interests of directors and PDMRs in the
Company's Ordinary Shares and ADS (excluding options, awards under the
Company's LTIPs and interests as potential beneficiaries of the Company's
Employee Benefit Trusts) are as follows:

Name of Director             Number of Ordinary Shares               
                                                                     
Dr FB Humer                  26,242                                  
                                                                     
NC Rose                      479,223                                 
                                                                     
HT Stitzer                   8,233                                   
                                                                     
PS Walsh                     653,758                                 
                                                                     
Name of PDMR                 Number of Ordinary Shares               
                                                                     
N Blazquez                   50,760                                  
                                                                     
S Fletcher                   94,930                                  
                                                                     
D Gosnell                    72,449                                  
                                                                     
J Grover                     154,410                                 
                                                                     
A Morgan                     150,298                                 
                                                                     
G Williams                   185,821 (of which 6,144 are held as ADS 
                             *)                                      
                                                                     
I Wright                     25,096                                  

J Nicholls

Deputy Company Secretary

12 October 2010

*1 American Depositary Share is the equivalent of 4 Ordinary Shares.