Director/PDMR Shareholding

TO:       Regulatory Information Service                                      
                                                                              
          PR Newswire                                                         
                                                                              
RE:       Paragraph 3.1.4 of the Disclosure and Transparency Rules            

The notifications listed below were received under Paragraph 3.1.2 of the
Disclosure and Transparency Rules.

Diageo plc (the "Company") announces that it received notification on 2
November 2010:

 1. that Mr Ivan Menezes, a Person Discharging Managerial Responsibilities, had
    on 29 October 2010, transferred 19,962 American Depositary Shares in the
    Company ("ADSs")* held in his own name, to a grantor retained annuity trust
    ("GRAT"). Mr Menezes is the grantor and sole trustee of the GRAT, and his
    two children are the beneficiaries.
   
 2. that Mr Menezes, as a participant in the Diageo Dividend Reinvestment Plan
    connected with the Company's US Employee Stock Purchase Plan (also known as
    the US Sharevalue Plan) had received 88 ADSs in lieu of the final dividend
    payment on 25 October 2010. The ADSs were purchased on 25 October 2010 at a
    price of $75.50 per ADS.
   
Following the above transactions Mr Menezes' interests in the Company's
Ordinary Shares of 28 101/108 pence ("Ordinary Shares") (excluding options,
awards under the Company's LTIPs and interests as potential beneficiaries of
the Company's Employee Benefit Trusts) is 333,544 Ordinary Shares (of which
232,823 are held in the form of ADS).

*1 ADS is the equivalent of 4 Ordinary Shares.

J Nicholls

Deputy Company Secretary

3 November 2010