Director/PDMR Shareholding

TO: Regulatory Information Service PR Newswire RE: Paragraph 3.1.4 of the Disclosure and Transparency Rules The notification listed below was received under Paragraph 3.1.2 of the Disclosure and Transparency Rules. Diageo plc (the "Company") announces that it received notification yesterday that the following Person Discharging Managerial Responsibilities ("PDMR") had on 10 March 2011 acquired an interest in ordinary shares of 28101/108 pence each ("Ordinary Shares") in the form of a one-off award under the Company's Discretionary Incentive Plan ("DIP"), adopted on 14 October 2009. There are performance conditions attached to the release of this award under the DIP, and the award will vest, subject to achievement of the performance conditions in two equal instalments in March 2014 and March 2015: Name of PDMR Number of Ordinary Shares Andrew Fennell 59,682 The interests of the PDMR in the Company's Ordinary Shares (excluding options, awards under the Company's LTIPs and interest as potential beneficiary of the Company's Employee Benefit Trusts) are unchanged as a result of the above transaction. J Nicholls Deputy Company Secretary 11 March 2011

Companies

Diageo (DGE)
Investor Meets Company
UK 100