Director/PDMR Shareholding

TO:      Regulatory Information Service                                        
                                                                               
         PR Newswire                                                           
                                                                               
RE:      PARAGRAPH 3.1.4 OF THE DISCLOSURE AND TRANSPARENCY RULES              

The notifications listed below were all received under Paragraph 3.1.2 of the
Disclosure and Transparency Rules.

Diageo plc (the "Company") announces that:

 1. it received notification on 10 November 2009 of the following allocations
    of ordinary shares of 28 101/108 pence each in the Company ("Ordinary
    Shares") under the Diageo Share Incentive Plan (the "Plan"), namely:
   
(i) the following directors of the Company were allocated Ordinary Shares on 10
November 2009 under the Plan, by Diageo Share Ownership Trustees Limited (the
"Trustee"):

Name of Director              Number of Ordinary Shares               
                                                                      
N C Rose                      18                                      
                                                                      
P S Walsh                     18                                      

(ii) the following "Persons Discharging Managerial Responsibilities" ("PDMR")
were allocated Ordinary Shares on 10 November 2009 under the Plan, by the
Trustee:

Name of PDMR                  Number of Ordinary Shares               
                                                                      
N Blazquez                    18                                      
                                                                      
S Fletcher                    18                                      
                                                                      
D Gosnell                     18                                      
                                                                      
J Grover                      18                                      
                                                                      
A Morgan                      18                                      
                                                                      
G Williams                    18                                      
                                                                      
I Wright                      18                                      

The number of Ordinary Shares allocated comprises those purchased on behalf of
the employee using an amount which the employee has chosen to have deducted
from salary ("Sharepurchase") and those awarded to the employee by the Company
("Sharematch") on the basis of one Sharematch Ordinary Share for every two
Sharepurchase Ordinary Shares.

The Sharepurchase Ordinary Shares were purchased and the Sharematch Ordinary
Shares were awarded at a price per share of £10.28.

The Ordinary Shares are held by the Trustee and in the name of the Trustee.
Sharepurchase Ordinary Shares can normally be sold at any time. Sharematch
Ordinary Shares cannot normally be disposed of for a period of three years
after the award date.

2. it received notification on 10 November 2009 from Dr F B Humer, a director
of the Company, that he had purchased 773 Ordinary Shares on 10 November 2009
under an arrangement with the Company, whereby he has agreed to use an amount
of £8,000 each month, net of tax, from his director's fees to purchase Ordinary
Shares. Dr Humer has agreed to retain the Ordinary Shares while he remains a
director of the Company.

The Ordinary Shares were purchased at a price per share of £10.28.

3. it received notification on 10 November 2009 from Mr H T Stitzer, a director
of the Company, that he had purchased 97 Ordinary Shares on 10 November 2009
under an arrangement with the Company, whereby he has agreed to use an amount
of £1,000 each month, net of tax, from his director's fees to purchase Ordinary
Shares.

The Ordinary Shares were purchased at a price per share of £10.28.

4. it received notification on 10 November 2009 that Mr Rose, a director,
exercised an option on 10 November 2009 over 262,269 Ordinary Shares granted on
20 September 2005 at a price per share of £8.15 under the under the Company's
Senior Executive Share Option Plan ("SESOP").

Mr Rose subsequently sold 259,346 Ordinary Shares on 10 November 2009, at a
price per share of £10.40. Mr Rose retains the balance of 2,923 Ordinary
Shares.

5. it received notification on 10 November 2009 that Mr Walsh, a director,
exercised an option on 10 November 2009 over 79,584 Ordinary Shares granted on
10 October 2003 at a price per share of £6.49 under the SESOP.

Mr Walsh subsequently sold 78,584 Ordinary Shares on 10 November 2009, at a
price per share of £10.25. Mr Walsh retains the balance of 1,000 Ordinary
Shares.

6. it received notification on 10 November 2009, that Mr Fletcher, a PDMR, had
on 10 November 2009 transferred 95,000 Ordinary Shares held in his own name to
his spouse.

As a result of the above transactions, interests of directors and PDMRs in the
Company's Ordinary Shares (excluding options, awards under the Company's LTIPs
and interests as potential beneficiaries of the Company's Employee Benefit
Trusts) are as follows:

Name of Director             Number of Ordinary Shares               
                                                                     
Dr F B Humer                 17,958                                  
                                                                     
N C Rose                     467,394                                 
                                                                     
H T Stitzer                  7,225                                   
                                                                     
P S Walsh                    723,290                                 
                                                                     
Name of PDMR                 Number of Ordinary Shares               
                                                                     
N Blazquez                   43,713                                  
                                                                     
S Fletcher                   152,449                                 
                                                                     
D Gosnell                    60,665                                  
                                                                     
J Grover                     150,051                                 
                                                                     
A Morgan                     177,157                                 
                                                                     
G Williams                   245,671 (of which 6,088 are held in the 
                             form of ADS*)                           
                                                                     
I Wright                     23,024                                  

P D Tunnacliffe

Company Secretary

10 November 2009

*1 ADS is the equivalent of 4 Ordinary Shares.