Director/PDMR Shareholding

TO: Regulatory Information Service PR Newswire RE: PARAGRAPH 3.1.4 OF THE DISCLOSURE AND TRANSPARENCY RULES The notifications listed below were all received under Paragraph 3.1.2 of the Disclosure and Transparency Rules. Diageo plc (the "Company") announces that: 1. It received notification on 10 August 2011 of the following allocations of ordinary shares of 28 101/108 pence each in the Company ("Ordinary Shares") under the Diageo Share Incentive Plan (the "Plan"), namely: (i) the following director of the Company was allocated Ordinary Shares on 10 August 2011 under the Plan, by Diageo Share Ownership Trustees Limited (the "Trustee"): Name of Director Number of Ordinary Shares PS Walsh 16 (ii) the following Persons Discharging Managerial Responsibilities ("PDMR") were allocated Ordinary Shares on 10 August 2011 under the Plan, by the Trustee: Name of PDMR Number of Ordinary Shares N Blazquez 16 D Gosnell 16 J Grover 16 A Morgan 16 G Williams 16 I Wright 16 The number of Ordinary Shares allocated comprises those purchased on behalf of the employee using an amount which the employee has chosen to have deducted from salary ("Sharepurchase") and those awarded to the employee by the Company ("Sharematch") on the basis of one Sharematch Ordinary Share for every two Sharepurchase Ordinary Shares. The Sharepurchase Ordinary Shares were purchased and the Sharematch Ordinary Shares were awarded at a price per share of £11.66. The Ordinary Shares are held by the Trustee and in the name of the Trustee. Sharepurchase Ordinary Shares can normally be sold at any time. Sharematch Ordinary Shares cannot normally be disposed of for a period of three years after the award date. 2. It received notification on 10 August 2011 from Dr FB Humer, a director of the Company, that he had purchased 711 Ordinary Shares on 10 August 2011 under an arrangement with the Company, whereby he has agreed to use an amount of £8,000 each month, net of tax, from his director's fees to purchase Ordinary Shares. Dr Humer has agreed to retain the Ordinary Shares while he remains a director of the Company. The Ordinary Shares were purchased at a price per share of £11.66. As a result of the above transactions, interests of directors and PDMRs in the Company's Ordinary Shares and American Depository Shares ("ADS")* (excluding options, awards under the Company's LTIPs and interests as potential beneficiaries of the Company's Employee Benefit Trusts) are as follows: Name of Director Number of Ordinary Shares Dr FB Humer 33,734 PS Walsh 667,377 Name of PDMR Number of Ordinary Shares N Blazquez 50,466** D Gosnell 72,603 J Grover 154,564 A Morgan 150,452 G Williams 183,896 (of which 6,288 are held as ADS) I Wright 25,250 J Nicholls Deputy Company Secretary 10 August 2011 *1 ADS is the equivalent of 4 Ordinary Shares. ** Mr Blazquez's holding in Ordinary Shares has been adjusted to reflect a previous transfer of 961 Ordinary Shares to his Spouse and their subsequent sale.

Companies

Diageo (DGE)
UK 100