Director/PDMR Shareholding

TO: Regulatory Information Service PR Newswire RE: PARAGRAPH 3.1.4 OF THE DISCLOSURE AND TRANSPARENCY RULES The notifications listed below were all received under Paragraph 3.1.2 of the Disclosure and Transparency Rules. Diageo plc (the "Company") announces that: 1. It received notification on 10 September 2010 of the following allocations of ordinary shares of 28 101/108 pence each in the Company ("Ordinary Shares") under the Diageo Share Incentive Plan (the "Plan"), namely: (i) the following directors of the Company were allocated Ordinary Shares on 10 September 2010 under the Plan, by Diageo Share Ownership Trustees Limited (the "Trustee"): Name of Director Number of Ordinary Shares NC Rose 18 PS Walsh 18 (ii) the following Persons Discharging Managerial Responsibilities ("PDMR") were allocated Ordinary Shares on 10 September 2010 under the Plan, by the Trustee: Name of PDMR Number of Ordinary Shares N Blazquez 16 S Fletcher 18 D Gosnell 18 J Grover 18 A Morgan 18 G Williams 18 I Wright 18 The number of Ordinary Shares allocated comprises those purchased on behalf of the employee using an amount which the employee has chosen to have deducted from salary ("Sharepurchase") and those awarded to the employee by the Company ("Sharematch") on the basis of one Sharematch Ordinary Share for every two Sharepurchase Ordinary Shares. The Sharepurchase Ordinary Shares were purchased and the Sharematch Ordinary Shares were awarded at a price per share of £11. The Ordinary Shares are held by the Trustee and in the name of the Trustee. Sharepurchase Ordinary Shares can normally be sold at any time. Sharematch Ordinary Shares cannot normally be disposed of for a period of three years after the award date. 2. It received notification on 10 September 2010 from Dr FB Humer, a director of the Company, that he had purchased 723 Ordinary Shares on 10 September 2010 under an arrangement with the Company, whereby he has agreed to use an amount of £8,000 each month, net of tax, from his director's fees to purchase Ordinary Shares. Dr Humer has agreed to retain the Ordinary Shares while he remains a director of the Company. The Ordinary Shares were purchased at a price per share of £11. 3. It received notification on 10 September 2010 from Mr HT Stitzer, a director of the Company, that he had purchased 91 Ordinary Shares on 10 September 2010 under an arrangement with the Company, whereby he has agreed to use an amount of £1,000 each month, net of tax, from his director's fees to purchase Ordinary Shares. The Ordinary Shares were purchased at a price per share of £11. 4. The holding of American Depositary Shares* ("ADS") in the 401K Plan of Ms DA Mahlan, a PDMR, as at 30 June 2010 was 1,366, an increase of 57 ADS over the previously reported figure. As a result of the above transactions, interests of directors and PDMRs in the Company's Ordinary Shares and ADS (excluding options, awards under the Company's LTIPs and interests as potential beneficiaries of the Company's Employee Benefit Trusts) are as follows: Name of Director Number of Ordinary Shares Dr FB Humer 25,524 NC Rose 478,929 HT Stitzer 8,144 PS Walsh 728,464 Name of PDMR Number of Ordinary Shares N Blazquez 44,912 S Fletcher 94,636 D Gosnell 65,196 J Grover 154,116 A Morgan 150,004 G Williams 185,527 (of which 6,144 are held as ADS *) I Wright 24,802 Name of PDMR Number of ADS* D Mahlan 4,003 J Nicholls Deputy Company Secretary 10 September 2010 *1 American Depositary Share is the equivalent of 4 Ordinary Shares.

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Diageo (DGE)
UK 100

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