Director/PDMR Shareholding

TO:      Regulatory Information Service                                        
                                                                               
         PR Newswire                                                           
                                                                               
RE:      PARAGRAPH 3.1.4 OF THE DISCLOSURE AND TRANSPARENCY RULES              

The notifications listed below were all received under Paragraph 3.1.2 of the
Disclosure and Transparency Rules.

Diageo plc (the "Company") announces that:

 1. It received notification on 10 September 2010 of the following allocations
    of ordinary shares of 28 101/108 pence each in the Company ("Ordinary
    Shares") under the Diageo Share Incentive Plan (the "Plan"), namely:
   
(i) the following directors of the Company were allocated Ordinary Shares on 10
September 2010 under the Plan, by Diageo Share Ownership Trustees Limited (the
"Trustee"):

Name of Director              Number of Ordinary Shares               
                                                                      
NC Rose                       18                                      
                                                                      
PS Walsh                      18                                      

(ii) the following Persons Discharging Managerial Responsibilities ("PDMR")
were allocated Ordinary Shares on 10 September 2010 under the Plan, by the
Trustee:

Name of PDMR                  Number of Ordinary Shares               
                                                                      
N Blazquez                    16                                      
                                                                      
S Fletcher                    18                                      
                                                                      
D Gosnell                     18                                      
                                                                      
J Grover                      18                                      
                                                                      
A Morgan                      18                                      
                                                                      
G Williams                    18                                      
                                                                      
I Wright                      18                                      

The number of Ordinary Shares allocated comprises those purchased on behalf of
the employee using an amount which the employee has chosen to have deducted
from salary ("Sharepurchase") and those awarded to the employee by the Company
("Sharematch") on the basis of one Sharematch Ordinary Share for every two
Sharepurchase Ordinary Shares.

The Sharepurchase Ordinary Shares were purchased and the Sharematch Ordinary
Shares were awarded at a price per share of £11.

The Ordinary Shares are held by the Trustee and in the name of the Trustee.
Sharepurchase Ordinary Shares can normally be sold at any time. Sharematch
Ordinary Shares cannot normally be disposed of for a period of three years
after the award date.

2. It received notification on 10 September 2010 from Dr FB Humer, a director
of the Company, that he had purchased 723 Ordinary Shares on 10 September 2010
under an arrangement with the Company, whereby he has agreed to use an amount
of £8,000 each month, net of tax, from his director's fees to purchase Ordinary
Shares. Dr Humer has agreed to retain the Ordinary Shares while he remains a
director of the Company.

The Ordinary Shares were purchased at a price per share of £11.

3. It received notification on 10 September 2010 from Mr HT Stitzer, a director
of the Company, that he had purchased 91 Ordinary Shares on 10 September 2010
under an arrangement with the Company, whereby he has agreed to use an amount
of £1,000 each month, net of tax, from his director's fees to purchase Ordinary
Shares.

The Ordinary Shares were purchased at a price per share of £11.

4. The holding of American Depositary Shares* ("ADS") in the 401K Plan of Ms DA
Mahlan, a PDMR, as at 30 June 2010 was 1,366, an increase of 57 ADS over the
previously reported figure.

As a result of the above transactions, interests of directors and PDMRs in the
Company's Ordinary Shares and ADS (excluding options, awards under the
Company's LTIPs and interests as potential beneficiaries of the Company's
Employee Benefit Trusts) are as follows:

Name of Director             Number of Ordinary Shares               
                                                                     
Dr FB Humer                  25,524                                  
                                                                     
NC Rose                      478,929                                 
                                                                     
HT Stitzer                   8,144                                   
                                                                     
PS Walsh                     728,464                                 
                                                                     
Name of PDMR                 Number of Ordinary Shares               
                                                                     
N Blazquez                   44,912                                  
                                                                     
S Fletcher                   94,636                                  
                                                                     
D Gosnell                    65,196                                  
                                                                     
J Grover                     154,116                                 
                                                                     
A Morgan                     150,004                                 
                                                                     
G Williams                   185,527 (of which 6,144 are held as ADS 
                             *)                                      
                                                                     
I Wright                     24,802                                  
                                                                     
Name of PDMR                 Number of ADS*                          
                                                                     
D Mahlan                     4,003                                   

J Nicholls

Deputy Company Secretary

10 September 2010

*1 American Depositary Share is the equivalent of 4 Ordinary Shares.