Director/PDMR Shareholding

TO: Regulatory Information Service PR Newswire RE: Paragraph 3.1.4 of the Disclosure and Transparency Rules The notifications listed below were received under Paragraph 3.1.2 of the Disclosure and Transparency Rules and Paragraph 12.6.4 of the Listing Rules. Diageo plc (the "Company") announces that: 1. it received notification today that on 22 September 2011 that the directors shown below were granted the following options over the Company's ordinary shares of 28 101/108 pence ("Ordinary Shares") under the Company's Senior Executive Share Option Plan (the "SESOP"), approved by shareholders on 15 October 2008: Name of Director No. of Ordinary Shares D Mahlan 190,239 P S Walsh 374,695 2. it received notification today that on 22 September 2011 that the Persons Discharging Managerial Responsibilities ("PDMR") shown below were granted the following options over Ordinary Shares or American Depositary Shares ("ADS")* under the SESOP: Name of PDMR No. of Ordinary Shares N Blazquez 72,037 A Fennell 81,168 G Ghostine 79,152 D Gosnell 74,472 J Grover 73,685 A Morgan 101,006 G Williams 84,415 I Wright 43,879 No. of ADS I Menezes 51,531 R Millian 19,035 T Proctor 35,856 L Schwartz 19,491 Each option was granted at a price of £12.32 per Ordinary Share (or $76.70 per ADS) and is exercisable between 22 September 2014 and 21 September 2021, subject to the satisfaction of performance criteria. 3. it received notification today that on 22 September 2011 that the directors shown below acquired an interest in Ordinary Shares in the form of awards under the Company's Performance Share Plan (the "PSP"), approved by shareholders on 15 October 2008, as follows: Name of Director No. of Ordinary Shares D Mahlan 159,574 P S Walsh 392,872 4. it received notification today that on 22 September 2011 that the PDMRs shown below acquired an interest in Ordinary Shares or ADSs in the form of awards under the PSP, as follows: 5. Name of PDMR No. of Ordinary Shares N Blazquez 67,978 A Fennell 76,595 G Ghostine 74,692 D Gosnell 70,276 J Grover 69,533 A Morgan 95,315 G Williams 79,659 I Wright 34,506 No. of ADS I Menezes 42,221 R Millian 17,545 T Proctor 29,378 L Schwartz 17,966 The performance period commenced on 1 July 2011 and, subject to the rules of the PSP and the satisfaction of performance conditions, the awards will vest in September 2014. 5. it received notification today that on 22 September 2011 that the PDMRs shown below, acquired an interest in Ordinary Shares in the form of a one-off award under the Company's Discretionary Incentive Plan ("DIP"), approved by shareholders on 14 October 2009. There are performance conditions attached to the release of this award under the DIP, and the award will vest, subject to achievement of the performance conditions as shown below: Name of PDMR Number of Ordinary Maximum percentage Maximum percentage Shares vesting in 2014 vesting in 2015 N Blazquez 43,222 50% 50% G Ghostine 47,491 50% 50% D Gosnell 44,683 50% 50% Number of ADSs I Menezes 54,967 40% 60% R Millian 3,807 100% - 6. it received notification on 22 September 2011 that the directors and PDMRs shown below, together with other eligible employees, were awarded Ordinary Shares under the Diageo Share Incentive Plan (the "SIP"), an Inland Revenue approved plan operated by Diageo Group companies for the benefit of employees of the Company and its subsidiaries on 22 September 2011: Name of Director No. of Ordinary Shares D Mahlan 243 P S Walsh 243 Name of PDMR No. of Ordinary Shares N Blazquez 243 A Fennell 243 D Gosnell 243 J Grover 243 A Morgan 243 G Williams 243 I Wright 243 The Ordinary Shares were awarded at no cost to Plan participants ("Freeshares"), to a value based on a percentage of the participant's salary on 30 June 2011 and the Company's profits for the financial year ended 30 June 2011, subject to a maximum per SIP participant of £3,000 in value per tax year. Freeshares are awarded annually and cannot normally be disposed of for a period of three years after the award date. As a result of the above transactions the interests of directors and PDMRs in the Company's Ordinary Shares and ADSs (excluding options, awards under the Company's LTIPs and interests as potential beneficiaries of the Company's Employee Benefit Trusts) are as follows: Name of Director No. of Ordinary Shares D Mahlan 94,431 (of which 94,188 are held as ADS) P S Walsh 671,462 Name of PDMR No. of Ordinary Shares N Blazquez 50,706 A Fennell 5,298 D Gosnell 79,678 J Grover 154,822 A Morgan 150,710 G Williams 196,489 (of which 6,288 are held as ADS) I Wright 25,508 *1 ADS is the equivalent of 4 Ordinary Shares. J Nicholls Deputy Company Secretary 23 September 2011

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Diageo (DGE)
UK 100

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