Director Shareholding

TO: Regulatory Information Service PR Newswire RE: CHAPTER 16 PARAGRAPH 13 OF THE LISTING RULES Diageo plc (the 'Company') announces that it received notification on 29 October 2004 for the purposes of Section 329 of the Companies Act 1985 from Diageo Share Ownership Trustees Limited (the 'Trustee'), as trustee of the Diageo Share Incentive Plan (the 'Plan') that the Trustee sold 1,137 ordinary shares of 28 101/108 pence in the Company ('Ordinary Shares') in respect of participants leaving the Plan and transferred 22,271 Ordinary Shares to participants leaving the Plan. The Ordinary Shares were sold on 22 October 2004 at a price per Ordinary Share of £7.2507, by the Trustee. Date of No of Ordinary Shares Sold Price Per Transaction Share 22.10.04 1,137 £7.2507 Date of No of Ordinary Shares Transferred Transaction 22.10.04 22,271 The total holding of the Trust now amounts to 4,567,986 Ordinary Shares. Directors who are potential beneficiaries of the Plan are NC Rose and PS Walsh. 29 October 2004

Companies

Diageo (DGE)
Investor Meets Company
UK 100