Re Agreement

Embargoed: 0700hrs, 9 December 2004

                               Delling Group Plc                               

                          ('Delling' or the 'Group')                           

                  Re. Agreement With Leading Telecom Supplier                  

Delling Group Plc, the marketing support services company, is delighted to
announce that, further to the establishment of its partnership with Briscan AB
in the new iTag TM technology, it has entered into an agreement with Ericsson,
the world's leading telecom infrastructure provider.

Ericsson, through its Ericsson IPX organisation, has agreed to support a six
month trial of the technology concept and will act as a `gateway' between the
content and the major mobile phone operators in Scandinavia.

The Group will be using plasma screens and advertising boards to interact with
consumers, who can take a picture of the advertisement with their mobile
phones. Briscan's technology will receive the picture message and detect within
it a code that indicates campaign details. Briscan will then reply by SMS, MMS
or voice to the consumer on behalf of the brand, as e.g. start of a potential
automated dialogue communication.

With the support of Ericsson, Delling Group, through its wholly owned
subsidiary Butler Systems, offering digital motion media solutions, will
shortly be establishing pilot projects with the general public in Scandinavia.
The Group will be using plasma screens and traditional outdoor and in store
print.

Delling Group's Chief Operating Officer, Geir Lolleng, commented,

'We have extremely high hopes for this technology and are delighted that
Ericsson, the most powerful telecom infrastructure provider in the world, is
providing its technology solutions.

Delling has proved not only that it is able to attract exciting new technology
like the iTAG TM, for which we share the patent, but also that it can attract a
major technology enabler to take it to the next level. I look forward to
reporting results of the pilot projects in 2005.'

For further information please contact,

Geir Lolleng, Chief Operating Officer

Delling Group Plc, Tel. [phone]

Ben Simons

Hansard Communications

Tel. [phone]