NEW AGREEMENT WITH ASDA

Embargoed: 0700hrs 24 October 2006

                       INTERNATIONAL BRAND LICENSING PLC                       

      INTERNATIONAL BRAND LICENSING PLC ANNOUNCES NEW AGREEMENT WITH ASDA      

International Brand Licensing Plc ("IBL") announces that it has entered a new
three year licensing agreement with ASDA for its Admiral sports brand.
Exclusive for the supermarket sector, the new agreement commences from 1st
January 2007 following expiry of the current agreement, and is for the sports
equipment, luggage, accessories, and children's footwear categories.

Tony Hutchinson, IBL's Chief Executive, comments: "We are delighted to have
signed a new agreement with ASDA extending for a further three years the
successful partnership we have enjoyed since 2003. In that time ASDA has
clearly proven with Admiral that there is a place for mainstream sports brands
in their sector.

Supported by the tremendous visibility generated by Admiral's sponsorship of
the England cricket team the Admiral footwear and equipment developed by ASDA
has been a resounding success. We look forward with much enthusiasm to working
with ASDA through the next phase of our association."

"George and Admiral have been a winning combination over the past three years.
As one of Britain's best known and loved brands we are pleased that we will be
able to exclusively build on the fantastic Admiral range we offer to our
customers", added Mark Daynes, trading and sourcing director for George.

Admiral is the official kit supplier to the England & Wales and West Indies
Cricket Boards, as well as Leeds United Football Club.

For further information contact:

International Brand Licensing Plc

Tony Hutchinson: 0041 79 468 9450

Adam Reynolds: 020 7245 1100