Appointment of Director

WEBSITE PRESS RELEASE

3^rd April 2023

ELECTRIC GUITAR PLC

(Electric Guitar or the Company)

APPOINTMENT OF DIRECTOR

Electric Guitar PLC announces the appointment of Richard Jonathan Horwood as a Director of the Company with effect from 1^st April 2023.  Mr Horwood has extensive experience in building substantial businesses both organically and through acquisition in various sectors including media and technology.  The Board believes Mr Horwood’s experience and connections will add further resource and relevant experience in sourcing, evaluating and engaging with target opportunities. 

Electric Guitar was established in 2021 through the issue of shares to the founders as a special purpose acquisition vehicle which will seek an acquisition target in the digital media sector. The Company’s stated aim at admission was to act as a consolidator and operator in the digital advertising market.

The Directors of Electric Guitar Plc accept responsibility for this announcement.

FOR FURTHER INFORMATION, PLEASE CONTACT:

Chairman 01189 570444 Electric Guitar PLC

John Hutchinson

FORWARD-LOOKING STATEMENTS

This announcement may contain forward-looking statements which reflect the Company's or, as appropriate, the Directors' current views, interpretations, beliefs or expectations with respect to the Company's financial performance, business strategy and plans and objectives of management for future operations. These statements include forward-looking statements both with respect to the Company and the sector and industry in which the Company proposes to operate. Statements which include the words "expects", "intends", "plans", "believes", "projects", "anticipates", "will", "targets", "aims", "may", "would", "could", "continue", "estimate", "future", "opportunity", "potential" or, in each case, their negatives, and similar statements of a future or forward-looking nature identify forward-looking statements.

All forward-looking statements address matters that involve risks and uncertainties because they relate to events that may or may not occur in the future. Forward-looking statements are not guarantees of future performance. Accordingly, there are or will be important factors that could cause the Company's actual results, prospects and performance to differ materially from those indicated in these statements. In addition, even if the Company's actual results, prospects and performance are consistent with the forward-looking statements contained in this announcement, those results may not be indicative of results in subsequent periods.

These forward-looking statements speak only as of the date of this announcement. Subject to any obligations under the Prospectus Rules, the Market Abuse Regulation, the Listing Rules and the Disclosure and Transparency Rules and except as required by the FCA, the London Stock Exchange, the City Code or applicable law and regulations, the Company undertakes no obligation publicly to update or review any forward-looking statement, whether as a result of new information, future developments or otherwise. All subsequent written and oral forward-looking statements attributable to the Company or individuals acting on behalf of the Company are expressly qualified in their entirety by this paragraph.

The information contained in this announcement is for background purposes only and does not purport to be full or complete. No reliance may be placed for any purpose on the information contained in this announcement or its accuracy, fairness or completeness.

Axis Capital Markets Limited, who are authorised and regulated by the Financial Conduct Authority, are acting only for the Company in connection with the matters described in this announcement and are not acting for or advising any other person, or treating any other person as its client, in relation thereto and will not be responsible for providing the regulatory protection afforded to clients of Axis Capital or advice to any other person in relation to the matters contained herein.