Re: Agreement

20 November 2007

                                  Toluna Plc                                   

                          ("Toluna" or "the Company")                          

     Toluna signs exclusive joint B2B panel agreement with Incisive Media      

Toluna (LSE: TOL) one of Europe's fastest growing online research panel and
survey technology provider is delighted to announce it has entered into an
exclusive cooperation agreement with Incisive Media Limited ("Incisive Media"),
one of the world's fastest growing B2B information providers, to build B2B
panels across Incisive Media's vertical markets.

The agreement provides Toluna with exclusive access to Incisive Media's
comprehensive readership base from over 70 high authority print and online
B2Btitles for panel community recruitment. Toluna will build joint online
panels across a variety of markets and departments ranging from legal,
professional services, marketing and IT to finance and C level management.
Toluna's "contextual recruitment policy" will be applied using authoritative
titles such as Computing, Vnunet, Investment Week, IT Week, Knowledge Storm,
Legal Week and Accountancy Age to source the b2b online panel community
members.

The move follows Toluna's launch of the industry's first Web 2.0 panel
community and signals yet another initiative to help position itself as the
most innovative and quality conscious provider of online research samples.

Toluna will be building and managing the online panel communities with Incisive
Media using its proprietary online panel community management solution,
PanelPortalâ„¢.  The online panel communities will also enable Incisive Media to
gain a richer understanding of its audiences needs, and run online studies to
explore editorial effectiveness, web effectiveness, cover designs and to
provide unprecedented levels of insight for advertisers in its publications.

The agreement clearly aligns Incisive Media's focus on specialised and highly
authoritative titles with Toluna's technological competencies and commitment to
online panel quality. For more information on Incisive Media titles please
visit  www.incisivemedia.com or for Toluna www.toluna-group.com. 

 "This agreement is an important step for Toluna. Incisive Media's range of
high authority specialist B2B titles offer a very rare opportunity to reliably
recruit b2b panellists into our community model across many sectors and senior
management units. It strengthens our existing capacity within the B2B segment
and reinforces the value of engaging with our panel members through community
portals which add value to their online experience. Our clients will benefit
greatly from this initiative". Frederic-Charles Petit, CEO, Toluna plc.

"This unique initiative creates an excellent opportunity for Incisive Media to
further strengthen our relationships and understanding of our readers in the
vertical markets that we serve as well as provide another innovative, value
added platform for our clients. As b2b media evolves we continue to develop
initiatives like this to strengthen our position as a part of the fabric of our
markets." Jonathon Whiteley, MD, Incisive Media

About Toluna

Toluna, is one of Europe's fastest growing online panel community and survey
technology providers to the global marketing research industry. The company
provides sample and custom panel building expertise to over 300 of the world's
leading market research agencies from offices across Europe and North America.
Toluna has built and manages a panel community of over 1.6 million active
members across 27 European and international countries. This has been
extensively profiled into 16 specialist panels, reaching niche segments to
provide premium quality research data. In addition, PanelPortalâ„¢ and
AutomateSurveyâ„¢, Toluna's online panel community management and survey software
solutions, enable research professionals to easily build, manage and survey
their own online panel communities.

About Incisive Media

Incisive Media is a rapidly growing provider of specialist business
information, in print, in person and online. Incisive Media operates in four
principal markets: financial services, risk management, professional services
and marketing services. Incisive Media's market leading brands include
Investment Week, Post Magazine, Risk, Search Engine Strategies, Accountancy
Age, Professional Pensions, Computing, The American Lawyer, Law.com and Legal
Week.  For more information, visit www.incisivemedia.com

Incisive Media was founded in 1995 by the current management team, headed by
Tim Weller, with the launch of Investment Week.  The company was floated on the
main market of the London Stock Exchange in December 2000.  In December 2006,
Apax Partners backed the public-to-private management buyout of Incisive Media
(valued at approximately $550 million).  Since the completion of the management
buyout, Incisive Media has acquired three separate businesses.  For more
information visit: www.incisivemedia.com. 

For more information visit http://www.toluna-group.com / www.incisivemedia.com


ToLuna Plc                                                                     
                                                                               
Frederic Charles-Petit, CEO                                 0033 06 33 08 03 91
                                                                               
John East & Partners Limited                                                   
                                                                               
David Worlidge                                                    020 7628 2200