Trading Statement

5 February 2008

                                  Toluna Plc                                   

                          ("Toluna" or "the Company")                          

                                Trading update                                 

Highlights:

- Sales and operating profits growth for 2007 expected to be in excess of 45
per cent

- Operating profit in line with market expectations

- Profit margins and cash generated from operations slightly ahead of
expectations

- Fourth quarter trading leaves business well positioned for 2008

- Successful strategy of building the first panel 2.0 community offering


The board of Toluna, a leading independent provider of online panels and
technology services to the market research industry, is pleased to give an
update on trading for the year ended 31 December 2007.

The Company expects to report an increase in operating profits of more than 45
per cent compared to 2006, in line with market expectations for the year.
Turnover growth is also expected to be in excess of 45 per cent. While this was
below expectations, increased sales of higher margin products and technology
licences meant that profit margins and cash generated from operations are
expected to be slightly ahead of expectations.  Earnings per share are also
expected to be slightly ahead of expectations as a result of a lower than
anticipated tax charge.

Panel membership has grown from 1.3 million at 31 December 2006 to 1.8 million
at 31 December 2007 and the Company's panels now cover 27 countries. During the
year, the number of clients using the Company's panels and services grew from
246 to 319 and the portfolio of technology clients has increased by more than
50 per cent.

The Company is pleased to report that the Dpolls acquisition made in March 2007
has provided the Company with a technology and innovation edge, both in panel
management and new product development.


Chief Executive Frederic-Charles Petit commented:

"I am pleased to report that Toluna has performed well during 2007. I believe
Toluna is well positioned for the coming year and our levels of activity are in
line with expectations. In particular, the strength of our panel 2.0 technology
offering should give us a competitive edge in the current business climate and
allow us to continue to focus on higher margin, increasingly profitable
revenue".

Enquiries:


Frederic-Charles Petit - CEO Toluna plc

Tel. No.: 0033 1 40 89 71 00

e-mail: [e-mail]

David Worlidge, Simon Clements - John East & Partners Limited

Tel. No.: 020 7628 2200

Matthew Fletcher -Powerscourt

Tel. No.: 020 7250 1446

For more information visit http://www.toluna-group.com

Press contact information

e-mail: [e-mail]


Note to Editors:

Toluna is a leading independent provider of online panels and technology
services to the market research industry. Through its offices in Paris, London,
Frankfurt, Amsterdam, New York and Seattle, it offers customers access to 1.8
million online panellists in 27 countries. It also licenses its survey and
panel management technology. Its services are used by more than 300 of the
world's leading research agencies.