Director/PDMR Shareholding

25 July 2008

                                FirstGroup plc                                 

   Notification of transactions of directors/persons discharging managerial    
                            responsibility ("PDMR")                            

  Grant of options under the FirstGroup plc Long Term Incentive Plan ("LTIP")  

FirstGroup plc (the "Company") announces that the following Directors and PDMRs
of the Company were awarded nil cost option awards over the Company's ordinary
shares of 5 pence under the LTIP which were formally granted to each of them on
10 July 2008.

Name                      Position                 LTIP Number of share      
                                                   awards                    
                                                                             
Sir Moir Lockhead         Director                 174,033                   
                                                                             
Sidney Barrie             Director                 86,445                    
                                                                             
Dean Finch                Director                 102,659                   
                                                                             
David Leeder              Director                 87,687                    
                                                                             
Rachael Borthwick         PDMR                     25,719                    
                                                                             
Clive Burrows             PDMR                     30,226                    
                                                                             
Nick Chevis               PDMR                     75,014                    
                                                                             
John Evans                PDMR                     21,051                    
                                                                             
Andrew Haines             PDMR                     72,013                    
                                                                             
Paul Moore                PDMR                     26,530                    
                                                                             
Michael Murray            PDMR                     63,590                    
                                                                             
Nicola Shaw               PDMR                     72,013                    
                                                                             
Carey Paster              PDMR                     73,942                    
                                                                             
Louise Ruppel             PDMR                     27,588                    

The awards under the LTIP will vest at the end of the three year performance
period subject to the satisfaction of twin performance conditions relating to
absolute growth in the Company's earnings per share ("EPS") and total
shareholder return ("TSR") against an appropriate comparator group over three
years and provided the executive remains in employment. The scheme and the
performance conditions are more fully described in the Notice of Annual General
Meeting 2008, a copy can be accessed online at www.firstgroup.com.

The transaction took place at 395 King Street, Aberdeen AB24 5RP.

This announcement is made following notifications under the Disclosure Rule
3.1.2.

Contact:

Sidney Barrie

Company Secretary

Tel: [phone]