Director/PDMR Shareholding

FirstGroup plc - Notification of Directors' Interests in Shares        

Each Non-Executive Director of the Company (other than David Dunn and Audrey
Baxter) has elected to have 40% of his fees in the form of shares in the
Company. Audrey Baxter has elected to have 100% of her fees in the form of
shares in the Company. Arrangements have been made for these shares to be
purchased on their behalf in the market on a regular basis.

Purchases took place on 22 August 2008 in accordance with standing instructions
as follows:-

Director                               Ordinary Shares of 5 pence each
                                                                      
Martin Gilbert                                                   1,093
                                                                      
Audrey Baxter                                                      380
                                                                      
David Begg                                                         256
                                                                      
Jim Forbes                                                         301
                                                                      
John Sievwright                                                    256
                                                                      
Martyn Williams                                                    111

Shares were purchased at a price of 563.5 pence per share.

The revised total beneficial holdings of the directors following these
transactions are:-

Director                               Ordinary Shares of 5 pence each
                                                                      
Martin Gilbert                                                 102,010
                                                                      
Audrey Baxter                                                    9,289
                                                                      
David Begg                                                       9,502
                                                                      
Jim Forbes                                                      26,066
                                                                      
John Sievwright                                                 32,187
                                                                      
Martyn Williams                                                  4,912

22 August 2008