Director/PDMR Shareholding

FirstGroup plc - Notification of Directors' Interests in Shares        

Each Non-Executive Director of the Company (other than Audrey Baxter and Colin
Hood who receive all of their fees in the form of shares in the Company) has
elected to receive 40% of his fees in the form of shares in the Company. Tim O'
Toole, Chief Operating Officer and Deputy Chief Executive, has elected to
receive a fixed small amount of part of his benefits in relation to his
remuneration each month in the form of shares in the Company. Arrangements have
been made for these shares to be purchased on their behalf in the market on a
regular basis.

Purchases took place on 23 September 2010 in accordance with standing
instructions as follows:

Director                               Ordinary Shares of 5 pence each
                                                                      
Martin Gilbert                                                   1,793
                                                                      
Audrey Baxter                                                      734
                                                                      
David Begg                                                         420
                                                                      
Colin Hood                                                         623
                                                                      
Tim O' Toole                                                       134
                                                                      
John Sievwright                                                    495
                                                                      
Martyn Williams                                                    183

Shares were purchased at a price of 352 pence per share.

The revised total beneficial holdings of the directors following these
transactions are:

Director                               Ordinary Shares of 5 pence each
                                                                      
Martin Gilbert                                                 149,078
                                                                      
Audrey Baxter                                                   25,432
                                                                      
David Begg                                                      19,400
                                                                      
Colin Hood                                                       9,445
                                                                      
Tim O' Toole                                                     5,474
                                                                      
John Sievwright                                                 43,078
                                                                      
Martyn Williams                                                  7,151

23 September 2010