Director/PDMR Shareholding

FirstGroup plc - Notification of Directors' Interests in Shares        

Each Non-Executive Director of the Company (other than Audrey Baxter and Colin
Hood who receive all of their fees in the form of shares in the Company) has
elected to receive 40% of his fees in the form of shares in the Company.
Arrangements have been made for these shares to be purchased on their behalf in
the market on a regular basis.

Purchases took place on 23 October 2009 in accordance with standing
instructions as follows:-

Director                               Ordinary Shares of 5 pence each
                                                                      
Martin Gilbert                                                   1,498
                                                                      
Audrey Baxter                                                      613
                                                                      
David Begg                                                         351
                                                                      
Colin Hood                                                         444
                                                                      
Tim O' Toole                                                       351
                                                                      
John Sievwright                                                    413
                                                                      
Martyn Williams                                                    153

Shares were purchased at a price of 411 pence per share.

The revised total beneficial holdings of the directors following these
transactions are:-

Director                               Ordinary Shares of 5 pence each
                                                                      
Martin Gilbert                                                 130,800
                                                                      
Audrey Baxter                                                   17,958
                                                                      
David Begg                                                      15,115
                                                                      
Colin Hood                                                       3,510
                                                                      
Tim O' Toole                                                     2,177
                                                                      
John Sievwright                                                 38,031
                                                                      
Martyn Williams                                                  5,281

26 October 2009