Director/PDMR Shareholding

FirstGroup plc - Notification of Directors' Interests in Shares        

Each Non-Executive Director of the Company (other than Audrey Baxter and Colin
Hood who receive all of their fees in the form of shares in the Company) has
elected to receive 40% of his fees in the form of shares in the Company.
Arrangements have been made for these shares to be purchased on their behalf in
the market on a regular basis.

Purchases took place on 25 February 2010 in accordance with standing
instructions as follows:-

Director                               Ordinary Shares of 5 pence each
                                                                      
Martin Gilbert                                                   1,728
                                                                      
Audrey Baxter                                                      707
                                                                      
David Begg                                                         405
                                                                      
Colin Hood                                                         512
                                                                      
Tim O' Toole                                                       405
                                                                      
John Sievwright                                                    477
                                                                      
Martyn Williams                                                    176

Shares were purchased at a price of 356.4 pence per share.

The revised total beneficial holdings of the directors following these
transactions are:-

Director                               Ordinary Shares of 5 pence each
                                                                      
Martin Gilbert                                                 137,194
                                                                      
Audrey Baxter                                                   20,577
                                                                      
David Begg                                                      16,615
                                                                      
Colin Hood                                                       5,407
                                                                      
Tim O' Toole                                                     3,677
                                                                      
John Sievwright                                                 39,798
                                                                      
Martyn Williams                                                  5,937

26 February 2010