Director/PDMR Shareholding

FirstGroup plc - Notification of Directors' Interests in Shares        

Each Non-Executive Director of the Company (other than Audrey Baxter and Colin
Hood who receive all of their fees in the form of shares in the Company) has
elected to receive 40% of his fees in the form of shares in the Company.
Arrangements have been made for these shares to be purchased on their behalf in
the market on a regular basis.

Purchases took place on 25 March 2010 in accordance with standing instructions
as follows:-

Director                               Ordinary Shares of 5 pence each
                                                                      
Martin Gilbert                                                   1,634
                                                                      
Audrey Baxter                                                      669
                                                                      
David Begg                                                         383
                                                                      
Colin Hood                                                         484
                                                                      
Tim O' Toole                                                       383
                                                                      
John Sievwright                                                    451
                                                                      
Martyn Williams                                                    167

Shares were purchased at a price of 376.8 pence per share.

The revised total beneficial holdings of the directors following these
transactions are:-

Director                               Ordinary Shares of 5 pence each
                                                                      
Martin Gilbert                                                 138,828
                                                                      
Audrey Baxter                                                   21,246
                                                                      
David Begg                                                      16,998
                                                                      
Colin Hood                                                       5,891
                                                                      
Tim O' Toole                                                     4,060
                                                                      
John Sievwright                                                 40,249
                                                                      
Martyn Williams                                                  6,104

25 March 2010