Director/PDMR Shareholding

FirstGroup plc - Notification of Directors' Interests in Shares        

Each Non-Executive Director of the Company (other than Audrey Baxter and Colin
Hood who receive all of their fees in the form of shares in the Company) has
elected to receive 40% of his fees in the form of shares in the Company. Tim O'
Toole, Chief Operating Officer and Deputy Chief Executive, has elected to
receive a fixed small amount of part of his benefits in relation to his
remuneration each month in the form of shares in the Company. Arrangements have
been made for these shares to be purchased on their behalf in the market on a
regular basis.

Purchases took place on 25 August 2010 in accordance with standing instructions
as follows:

Director                               Ordinary Shares of 5 pence each
                                                                      
Martin Gilbert                                                   1,809
                                                                      
Audrey Baxter                                                      740
                                                                      
David Begg                                                         424
                                                                      
Colin Hood                                                         629
                                                                      
Tim O' Toole                                                       135
                                                                      
John Sievwright                                                    499
                                                                      
Martyn Williams                                                    185

Shares were purchased at a price of 349 pence per share.

The revised total beneficial holdings of the directors following these
transactions are:

Director                               Ordinary Shares of 5 pence each
                                                                      
Martin Gilbert                                                 147,285
                                                                      
Audrey Baxter                                                   24,698
                                                                      
David Begg                                                      18,980
                                                                      
Colin Hood                                                       8,822
                                                                      
Tim O' Toole                                                     5,340
                                                                      
John Sievwright                                                 42,583
                                                                      
Martyn Williams                                                  6,968

25 August 2010