Director/PDMR Shareholding

The FirstGroup plc Share Incentive Plan (the "Plan")              

In common with all eligible employees, each of the executive directors of
FirstGroup plc ("the Company") and members of the Executive Management Board of
the Company (who the company regards as persons discharging managerial
responsibility (PDMRs) under the Listing rules), have been invited to apply for
Partnership Shares under the Plan on a monthly basis.

On 21 August 2007, in accordance with standing instructions, David Leeder, an
executive director of the Company, chose to contribute to purchase 21
Partnership Shares. The Company matched these shares with shares on a two for
three basis to the value of £20. Accordingly, David Leeder received 3 Matching
Shares. The shares were purchased at a price of 595.4281 pence per share.

Following these transactions, David Leeder's beneficial holding is 15,369
shares.

On 21 August 2007, in accordance with standing instructions, Nicholas Chevis, a
member of the Executive Management Board, chose to contribute to purchase 11
Partnership Shares. The Company matched these shares with shares on a two for
three basis to the value of £20. Accordingly, Nick Chevis received 3 Matching
Shares. The shares were purchased at a price of 595.4281 pence per share.

Following these transactions, Nick Chevis' beneficial holding is 1,531 shares.

22 August 2007