Director/PDMR Shareholding

FirstGroup plc - Notification of Directors' Interests in Shares        

Each Non-Executive Director of the Company (other than David Dunn and Audrey
Baxter) has elected to have 40% of his fees in the form of shares in the
Company. Audrey Baxter has elected to have 100% of her fees in the form of
shares in the Company. Arrangements have been made for these shares to be
purchased on their behalf in the market on a regular basis.

Purchases took place on 24 August 2007 in accordance with standing instructions
as follows:-

Director                               Ordinary Shares of 5 pence each
                                                                      
Martin Gilbert                                                     737
                                                                      
Audrey Baxter                                                      290
                                                                      
David Begg                                                         195
                                                                      
Jim Forbes                                                         222
                                                                      
John Sievwright                                                    195
                                                                      
Martyn Williams                                                     85

Shares were purchased at a price of 628 pence per share.

The revised total beneficial holdings of the directors following these
transactions are:-

Director                               Ordinary Shares of 5 pence each
                                                                      
Martin Gilbert                                                  88,879
                                                                      
Audrey Baxter                                                    4,898
                                                                      
David Begg                                                       6,543
                                                                      
Jim Forbes                                                      22,535
                                                                      
John Sievwright                                                 29,228
                                                                      
Martyn Williams                                                  3,826

24 August 2007