Director Shareholding

The FirstGroup plc Share Incentive Plan ('the Plan')              

In common with all eligible employees, each of the executive directors of
FirstGroup plc ('the Company') have been invited to apply for Partnership
Shares under the Plan on a monthly basis.

On 19 March 2004, in accordance with standing instructions, Iain Lanaghan chose
to contribute to purchase 47 Partnership Shares. The Company matched these
shares on a two for three basis with shares to the value of £20. Accordingly,
Iain Lanaghan received 7 Matching Shares. The shares were purchased at a price
of 265.4877 pence per share.

Following these transactions, Iain Lanaghan's beneficial holding is 6,799
shares.

22 March 2004