Director/PDMR Shareholding

Fuller, Smith & Turner P.L.C.

Long Term Incentive Plan

At its meeting yesterday, 12 July 2010, the Remuneration Committee confirmed
the awards under the Company's Long Term Incentive Plan ("LTIP") which included
the notifiable awards set out below.

All awards are over a combination of both 40p `A' ordinary and 4p `B' ordinary
shares.

The calculation of the awards was based on the closing price as at 9 July 2010,
being £5.78 for `A' shares and £0.578

(notionally) for `B' shares.

An award amounts to a contractual right to acquire an interest in shares,
provided the director/senior manager remains an employee at the third
anniversary of the grant (the normal vesting date), and only to the extent that
the performance condition attached to the scheme is met. These criteria are
based on a sliding scale which may result in less than the full award vesting.



    NAME OF      NO OF A   NO OF B   NO OF   NO OF `B'                         
 DIRECTOR*/OR    SHARES    SHARES     `A'    SHARES AS                         
     PDMR        GRANTED   GRANTED   SHARES   A % OF                           
                  (80%)     (20%)    AS A %   ISSUED                           
                                       OF      CLASS                           
                                     ISSUED                                    
                                     CLASS             
Gary Anderson       4,982    12,456    0.01%     0.01%
                                                                               
Andy Bowen          5,063    12,659    0.02%     0.01%                         
                                                                               
Mike Clist          6,813    17,032    0.02%     0.02%                         
                                                                               
Mark Dally          6,889    17,223    0.02%     0.02%                         
                                                                               
*James Douglas     30,034    75,086    0.09%     0.08%                         
                                                                               
*Simon Emeny       34,602    86,505    0.10%     0.10%                         
                                                                               
*Richard Fuller    20,761    51,903    0.06%     0.06%                         
                                                                               
Marie Gracie       11,211    28,027    0.03%     0.03%                         
                                                                               
John Keeling        6,698    16,747    0.02%     0.02%                         
                                                                               
Elton Mouna         3,114     7,785    0.01%     0.01%                         
                                                                               
Duncan Munro        7,840    19,602    0.02%     0.02%                         
                                                                               
*John Roberts      27,681    69,204    0.08%     0.08%                         
                                                                               
Colin Simpson       5,026    12,565    0.02%     0.01%                         
                                                                               
Jonathon Swaine     7,612    19,031    0.02%     0.02%                         
                                                                               
*Michael Turner    44,982   112,456    0.13%     0.13%                         
                                                                               

Enquiries: Marie Gracie, Company Secretary - 07956 559285