Nationwide Traffic System Deployed in Australia...

LONDON, July 6 /PRNewswire/ --     ITIS Holdings plc (ITIS) is pleased to 
announce, together with their
local licencee Traffic Intelligence and cellular operator SingTel Optus Pty
Limited (Optus), the commercial launch of the first nationwide traffic
information system in Australia to use Cellular Floating Vehicle Data (CFVD).
Covering over 70,000 km of roadway, the system will be branded Optus Traffic
View (OTV) and has been available since June 2009.



    Using ITIS TrafficScience(TM) CFVD technology, Traffic Intelligence and
Optus are generating traffic information from anonymously processing
signalling information from the Optus mobile network. This is the first
commercial deployment of cellular traffic technology to utilise both 2G and
3G mobile data and an independent quality report produced by the Australian
Research Board (ARRB) has shown that the system is producing extremely high
quality traffic information. The OTV system is also the first traffic service
in Australia to have its data independently verified for quality.



    The OTV system will provide the first nationwide feed of high quality
traffic flow data across Australia and will be used to provide high quality
real-time, historic and predictive traffic information to the Automotive,
Mobile and Government markets.



    Commenting, Stuart Marks, Chief Executive of ITIS said: "The launch of a
nationwide service in conjunction with Traffic Intelligence and Optus
represents a major achievement for ITIS and demonstrates our ability to
successfully penetrate markets outside the UK. The initial results provided
by the ARRB are very encouraging and serve to show how accurate the ITIS
technology can be in detecting traffic flow information using data from
cellular networks."



    David Quayle, Managing Director of Traffic Intelligence stated "As a
result of the launch of the OTV service, Australian governments and road
users now have access to high quality travel time and congestion information
on every major highway and freeway. This data will be highly beneficial to
all road users and uniquely, does not require any investment in
infrastructure by a government department. Whilst the system was only
launched recently, we are already seeing high levels of interest from both
government and businesses."



    Scott Mason, Optus Business Marketing Director said, "With the launch of
Optus TrafficView, Australian road authorities and traffic planning agencies
now have access to high quality travel time and congestion information on
every major highway and freeway based on information generated from the Optus
mobile network."



About ITIS

    ITIS is one of the world's leading traffic information providers, using
proven patent-protected technology to deliver real time, historic and
predictive traffic information to navigation devices, mobile networks,
government and media. For more information on corporate activity or our
business in the UK, please visit http://www.itisholdings.com. For more
information on our international activities, please visit
http://www.itisholdings.com/international



About Traffic Intelligence

    Traffic Intelligence specialises in the commercialisation and
implementation of location based services and telematics systems within
Australia and New Zealand. They are the exclusive licensee in Australia and
New Zealand for the ITIS Holdings Floating Vehicle Data (FVD(R)) and Cellular
Floating Vehicle Data (CFVD(R)) technologies and associated distribution
platforms for FVD(R) and CFVD(R) generated traffic information. For further
information visit http://www.trafficintel.com.au.



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