Board Changes

1 August 2011

                           Parallel Media Group PLC                            

                           ("PMG" or the "Company")                            

                                 Board Change                                  

PMG, a sports media and digital agency, announces that Stewart Mison has
stepped down as Managing Director.

It is intended that Mr Mison will continue to work with the Company in a
consultancy capacity, leveraging his experience in digital solutions to assist
the Company's new smart media division with a particular focus on the
children's entertainment market.

In addition, the Company is pleased to announce that Chris Akers has joined the
Group. Chris will oversee the company strategy and investor relations, as well
as the development of the new Parallel Smart Media subsidiary. Chris has
extensive experience of managing a number of public and private companies in
both sports and media sectors. In March 1999, he founded the Sports Internet
Group for £25,000, an AIM listed sports content and bookmaking group, before
selling it to BSkyB in July 2000 for £301 million. Shortly after he co-founded
Sports Resource Group, he listed the company on AIM. In 2002, Chris was voted
UK's Sports Entrepreneur of the Year.

Commenting on the news, Chairman, David Ciclitira, said:

"We are very pleased to have attracted such a leading player in the sports
media industry. This is testament to the reputation of the Company and to the
growth potential of our new Parallel Smart Media Division. The Board would like
to extend its thanks to Stewart for his time with the Company and it looks
forward to a continued working relationship with him whilst wishing him well in
his other endeavours."

                                     -End-                                     

For further information, please contact:

Parallel Media Group plc                                        020 7225 2000
David Ciclitira, Charles Wale

Northland Capital Partners Limited                              020 7796 8800
Luke Cairns, Edward Hutton

Novus Capital Markets Limited                                   020 7107 1881
Nicholas Lee

Bishopsgate Communications                                      020 7562 3350
Deepali Schneider, Natalie Quinn
[e-mail]