Holding(s) in Company

TR-1:              Notification of major interests in shares

1.Identity of the issuer or the underlying issuer of         Parallel Media  
existing shares to which voting rights are attached:           Group PLC     
                                                                             
2. Reason for the notification     (please tick the appropriate box          
or boxes)                                                                    
                                                                             
An acquisition or disposal of voting rights                       X           
                                                                             
An acquisition or disposal of financial instruments which may result         
in the acquisition of shares already issued to which voting rights           
are attached                                                                 
                                                                             
An event changing the breakdown of voting rights                             
                                                                             
Other (please specify):___________________________________________           
                                                                             
3. Full name of person(s) subject to the notification      Herald Investment 
obligation:                                                    Management    
                                                              Limited        
                                                                             
4. Full name of shareholder(s) (if different from 3.):                       
                                                                             
5. Date of the transaction (and date on which the             12 November    
threshold is crossed or reached if different):                  2010         
                                                                             
6. Date on which issuer notified:                             19 November    
                                                                2010         
                                                                             
7. Threshold(s) that is/are crossed or reached:                   5%       
                                                                             
8. Notified details:                                                         
                                                                             

A: Voting rights attached to shares                                           
                                                                              
Class/type   Situation previous to Resulting situation after the triggering   
of shares    the Triggering        transaction                                
             transaction                                                      
 if possible                                                                  
using the    Number   Number of    Number of Number of voting  % of voting    
ISIN CODE    of       Voting       shares    rights            rights         
             Shares   Rights                                                  
                                                                              
                                   Direct    Direct  Indirect  Direct Indirect
                                                      DTR                     
                                                     5.2.1 (e)                
                                                                              
                                                                              
                                                                              
GB00B605QQ41 Nil      None         1,500,000         1,500,000        9.72%   
             (0.00%)               (9.72%)                                    
                                                                              

 

B: Financial Instruments                                                      
                                                                              
Resulting situation after the triggering transaction                          
                                                                              
Type of     Expiration Exercise/     Number of voting rights that may  % of   
financial   date       Conversion    be acquired if the instrument is  voting 
instrument             Period/ Date  exercised/ converted.             rights 
                                                                              
                                                                              
                                                                              
  None                                                                 Nil    
                                                                              

 

Total (A+B)                                                                   
                                                                              
Number of voting rights                                    % of voting rights 
                                                                              
                                                                              
                                                                              
1,500,000                                                  9.72%              
                                                                              
  9. Chain of controlled undertakings through which the voting rights and/or  
  the financial instruments are effectively held, if applicable:              
                                                                              
  N/A                                                                         
                                                                              
                                                                              
                                                                              

Proxy Voting:                                                            
                                                                         
10. Name of the proxy holder:                                         N/A
                                                                         
11. Number of voting rights proxy holder will cease to hold:          N/A
                                                                         
12. Date on which proxy holder will cease to hold voting rights:      N/A