Purchase of shares by a PDMR

Notification of a Transaction by a Person Discharging Managerial Responsibility

1. Name of the issuer

LMS CAPITAL PLC

2. State whether the notification relates to (i) a transaction notified in
accordance with DTR 3.1.2R, (ii) a disclosure made in accordance with LR 9.8.6R
(1) or (iii) a disclosure made in accordance with section 793 of the Companies
Act (2006)

DTR 3.1.2R

3. Name of person discharging managerial responsibilities

PIETER HOOFT

4. State whether notification relates to a person connected with a person
discharging managerial responsibilities / director named in 3 and identify the
connected person.

N/A

5. Indicate whether the notification is in respect of a holding of the person
referred to in 3 or 4 above or in respect of a non-beneficial interest

IN RESPECT OF THE PERSON REFERRED TO IN 3 ABOVE

6. Description of shares (including class), debentures or derivatives or
financial instruments relating to shares

ORDINARY SHARES OF TEN PENCE EACH

7. Name of registered shareholder(s) and, if more than one, the number of
shares held by each of them

OWN NAME

8. State the nature of the transaction

PURCHASE OF SHARES

9. Number of shares, debentures or financial instruments relating to shares
acquired

100,000

10. Percentage of issued class acquired (treasury shares of that class should
not be taken into account when calculating percentage)

0.04%

11. Number of shares, debentures or financial instruments relating to shares
disposed

12. Percentage of issued class disposed (treasury shares of that class should
not be taken into account when calculating percentage)

13. Price per share or value of transaction

£0.42

14. Date and place of transaction

24 AUGUST 2010, LONDON

15. Total holding following notification and total percentage holding following
notification (any treasury shares should not be taken into account when
calculating percentage)

101,702 ORDINARY SHARES OF TEN PENCE EACH, 0.04%

16. Date issuer informed of transaction

24 AUGUST 2010

If a person discharging managerial responsibilities has been granted options by
the issuer complete the following

17. Date of grant

18. Period during which or date on which exercisable

19. Total amount paid (if any) for grant of the option

20. Description of shares or debentures involved (class and number)

21. Exercise price (if fixed at time of grant) or indication that price is to
be fixed at the time of exercise

22. Total number of shares or debentures over which options held following
notification

23. Any additional information

24. Name of contact and telephone number for queries

MATTHEW JONES, 020 7935 3555

Matthew Jones

Company Secretary

26 August 2010