MediaZest Plc
21 March 2012
New Contracts
MediaZest Plc (MediaZest or "the Group"; AIM: MDZ), the creative digital
out-of-home advertising company, announces new working relationships with key
clients for the provision of its Virtual Mannequin products.
MediaZest has been working directly with major brands and end users to build a
strong pipeline of opportunities as well as delivering a number of Virtual
Mannequin projects for new clients. The Group has completed Virtual Mannequin
projects for a major supermarket and a bank, as well as for NHS pilot schemes,
several airports and as part of a number of exhibition stands for key brands.
Whilst the Group has worked hard to directly target major brands, it has also
been working with key partners to strengthen their offerings to their own
customers, including BT.
BT's Adastral Park, one of the biggest research and development centres in the
world, is where BT uses and displays the latest ideas and solutions to inspire,
educate and demonstrate the art of the possible to their customers. A MediaZest
Virtual Mannequin has been displaying in one of BT's showcases [Government and
Community Showcase] since October 2011.
As part of its commitment to the Retail Business Technology Expo, held in
London last week, BT brought its research and development centre to Earls
Court. BT has included MediaZest's Virtual Mannequin as part of its `The Future
of Retail - Lighting up the High Street' showcase: a showcase that included
interactive demonstrations of current and future technology where visitors
could get their hands on some of the technology that will shape retail in the
near future. BT will work with MediaZest to supply solutions to customers when
requested.
Rob Mayhew, Adastral Park Showcase Environment Manager commented: "We have
featured MediaZest's Virtual Mannequin in BT's R&D centre Adastral Park since
October 2011 and it has been helping us to excite our customers with
possibilities for the future."
Geoff Robertson, CEO of MediaZest, added:
"Following our success in launching the Virtual Mannequin into the UK airport
sector, the Group has targeted other markets where the product can be
particularly effective including the retail environment and the exhibition
sector. Working with partners such as BT is an excellent way to reach more
potential customers and we look forward to building our relationship in the
coming months."
Notes to Editors:
About MediaZest
MediaZest is a creative media agency that specialises in providing innovative
out-of-home marketing solutions to leading brand owners and media agencies. The
Group supplies an integrated service from content creation and system design to
installation, technical support and maintenance. MediaZest has its headquarters
in London, whilst Touch Vision, its design and engineering division, is based
in Farnham in Surrey. Its customer base includes Adidas, Boots, BT, Topshop,
HMV, Kuoni, L'Oreal, O2, Samsung and Vodafone. MediaZest was admitted to the
London Stock Exchange's AIM market in February 2005. For more information,
please visit www.mediazest.com.
Enquiries:
Geoff Robertson
Chief Executive Officer
MediaZest Plc 020 7724 5680
Gavin Burnell / Rod Venables
Nominated Adviser
Northland Capital Partners Limited 020 7796 8800
Claire Noyce / Deepak Reddy
Broker
Hybridan LLP 020 7947 4350
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