Commercial Launch of new Movistar+ User Interface

11 September 2015

mirada plc (“mirada” or “the Company”)

(AIM: MIRA)

Commercial Launch of new Movistar+ User Interface

mirada plc, the AIM-quoted technology expert in digital TV solutions, is delighted to announce the commercial launch of a new User Interface (“UI”) at Movistar+ in Spain (“the Operator”), based on mirada’s inspire UI.

Movistar+ is deploying a new version of its digital Pay TV solution for its subscriber base in Spain, representing nearly 4 million customers. mirada’s collaboration included the scoping and design of the new UI which was heavily based on the Company’s flagship product, inspire UI, and its usability mechanisms.

This UI is part of the new commercial strategy implemented by Movistar+, in which it will enhance the user experience and content promotion of popular television series. Specific and carefully defined features of Movistar+’ new UI promote the enhanced strategic needs of the Operator.

mirada’s CEO, Jose Luis Vazquez, said: “It has been a pleasure to start the collaboration with Telefónica in Spain with such a relevant project. The selection of a new UI based on our inspire solution demonstrates once again the advantages of this product’s design, and its capability to cover the new trends on audiovisual consumption.”

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Enquiries:

mirada plc Jose Luis Vazquez, Chief Executive Officer	[phone]
Walbrook PR Nick Rome/Sam Allen [e-mail]	[phone]
Arden partners (Nomad and Joint Broker) James Felix Ciaran Walsh (Corporate Finance) Kam Bansil (Corporate Broking)	[phone]

About mirada

mirada creates and manages services for digital TV platforms and broadcasters which enable consumers to interact with and purchase digital content on television, mobile, online and bespoke devices. mirada’s products and solutions are used worldwide to deliver interactive TV, Video on Demand, digital marketing and payment services. Its products and services have been deployed by some of the biggest names in digital media and broadcasting including Sky, Virgin Media, BBC, ITV, France Telecom and Telefónica. Headquartered in London, mirada has commercial offices across Europe and Latin America and operates technical centres in the UK and Spain. For more information, visit www.mirada.tv.

About Movistar+

Movistar+ is the audiovisual service operated by Telefónica in Spain. Telefo?nica is one of the leading telecoms companies in the world due to its market capitalization and broad subscriber base. It already has a prominent position in the telecoms industry. With its key products and services (broadband, landline and mobile telephony, digital TV) driving growth, Telefo?nica is focused on becoming the world leader in digital services. The company has presence in 24 countries and a subscriber base of over 320 million.