Conversion of Loan

10 July 2013

                    mirada plc ("mirada" or "the Company")                     

                                  (AIM: MIRA)                                  

                              Conversion of Loan                               

mirada plc, the AIM-quoted audiovisual interaction specialist, today announces
that it has received conversion notices totalling £315,000 in respect of its
secured 10% convertible loan (the "Convertible Loan").

Under the terms of the Convertible Loan, which was announced on 23 March 2010,
the conversion price is equal to a 20% discount to the average closing mid
market share price for the 10 business days preceding the date of the
conversion notice, subject to a minimum conversion price of 10 pence. The 
£315,000 is therefore to be converted into 3,150,000 new ordinary shares of 1
penny each, credited as fully paid at 10 pence per share (the "Conversion").

Of the Conversion, Baring Iberia II Inversion en Capital, F.C.R ("Baring") will
be receiving 582,790 new ordinary shares. Javier Casanueva (Non-Executive
Chairman) is a partner of Baring. Following the Conversion, Baring will have an
interest in the following ordinary shares in the Company:

                                    Number of      Number of    Percentage of
                                   Conversion         shares  enlarged issued
                                       Shares      following share capital of
                                                  Conversion          Company
                                                                             
Baring                                582,790     10,686,855            19.4%

Following this conversion the outstanding balance owed in relation to the
Convertible Loan will equal £660,000.

Application has been made to the London Stock Exchange for admission of the
3,150,000 New Ordinary Shares to be issued pursuant to the Conversion to be
admitted to trading on AIM. Admission is expected to occur on 15 July 2013.

For the purposes of the Disclosure and Transparency Rules, mirada's total
issued share capital following the issue of the 3,150,000 New Ordinary Shares
consists of 55,077,793 ordinary shares of 1 penny each.

The above figure may be used by shareholders as the denominator for the
calculations by which they will determine if they are required to notify their
interest in, or a change to their interest in, mirada, under the Disclosure and
Transparency Rules.


Enquiries:

mirada plc                                              [phone]  
Jose Luis Vazquez, Chief Executive Officer                                    
                                                                              
Bishopsgate Communications                              [phone]  
Nick Rome/Sam Allen/ Matt Low                                                 
[e-mail]                                          
                                                                              
Cantor Fitzgerald Europe (Nominated Advisor & Broker)   [phone]  
Mark Percy (Corporate Finance)                                                
David Banks (Corporate Broking)                                               
                                                                              
Peterhouse Corporate Finance (Joint Broker)             [phone]  
Jon Levinson                                                                  

About mirada

mirada creates and manages services for digital TV platforms and broadcasters
which enable consumers to interact with and purchase digital content on
television, mobile, online and bespoke devices. mirada's products and solutions
are used worldwide to deliver interactive TV, Video on Demand, digital
marketing and payment services. Its products and services have been deployed by
some of the biggest names in digital media and broadcasting including Sky,
Virgin Media, BBC, ITV, France Telecom and Telefónica. Headquartered in London,
mirada has commercial offices across Europe and Latin America and operates
technical centres in the UK and Spain. For more information, visit
www.mirada.tv.