Director/PDMR Shareholding

Moonpig Group plc

NOTIFICATION OF TRANSACTIONS OF

PERSONS DISCHARGING MANAGERIAL RESPONSIBILITIES

20 September 2023

On 19 September 2023 the Company made the following conditional awards of nil-cost options under the Moonpig Long Term Incentive Plan ("LTIP") to the Executive Directors, as set out below.

Executive Director	Scheme	Number of shares awarded under top-up award (combined with the award made on 4 July 2023 over a total of 250% of salary)	Number of shares awarded  under one-off award (200% salary)
Nickyl Raithatha, Chief Executive Officer	LTIP	203,155	727,826
Andy MacKinnon, Chief Financial Officer	LTIP	119,928	470,577

The above awards were calculated using a price of £1.6416 per share (being the average of the Company's mid-market closing price on the dealing days over the 90 calendar day period ending with the dealing day before the date of grant).

The normal policy limit for LTIP awards is 250% of salary.  The policy limit for the one-off awards, to be made in FY24 only, is 200% of salary.

The awards will be subject to Total Shareholder Return and Adjusted EPS performance conditions.

Vesting of all awards will take place three years after grant and are subject to continued employment. Any vested shares which are not sold to pay income tax and national insurance liabilities will be subject to a two year post-vesting holding period.

The Awards were made in accordance with the Company's remuneration policy and revised LTIP rules approved by shareholders at the AGM on 19 September 2023.

The relevant notifications set out below are provided in accordance with the requirements of Article 19 of the EU Market Abuse Regulation. 

1	Details of the person discharging managerial responsibilities / person closely associated
a)	Name	Nickyl Raithatha
2	Reason for the notification
a)	Position/status	Executive Director/PDMR
b)	Initial notification /Amendment	Initial notification
3	Details of the issuer, emission allowance market participant, auction platform, auctioneer or auction monitor
a)	Name	Moonpig Group plc
b)	LEI	213800VAYO5KCAXZHK83
4	Details of the transaction(s): section to be repeated for (i) each type of instrument; (ii) each type of transaction; (iii) each date; and (iv) each place where transactions have been conducted
a)	Description of the financial instrument, type of instrument	Ordinary Shares of £0.10 each
	Identification code	ISIN: GB00BMT9K014
b)	Nature of the transaction	(1)   Grant of top-up conditional award made under the Moonpig Long Term Incentive Plan; and (2)   Grant of one-off conditional award made under the Moonpig Long Term Incentive Plan
c)	Price(s) and volume(s)
			Price(s)	Volume(s)
			(1) Nil consideration (2) Nil consideration	203,155 727,826
d)	Aggregated information	N/A
	- Aggregated volume
	- Price
e)	Date of the transaction	19 September 2023
f)	Place of the transaction	Outside of a trading venue

1	Details of the person discharging managerial responsibilities / person closely associated
a)	Name	Andy MacKinnon
2	Reason for the notification
a)	Position/status	Executive Director/PDMR
b)	Initial notification /Amendment	Initial notification
3	Details of the issuer, emission allowance market participant, auction platform, auctioneer or auction monitor
a)	Name	Moonpig Group plc
b)	LEI	213800VAYO5KCAXZHK83
4	Details of the transaction(s): section to be repeated for (i) each type of instrument; (ii) each type of transaction; (iii) each date; and (iv) each place where transactions have been conducted
a)	Description of the financial instrument, type of instrument	Ordinary Shares of £0.10 each
	Identification code	ISIN: GB00BMT9K014
b)	Nature of the transaction	(1)   Grant of top-up conditional award made under the Moonpig Long Term Incentive Plan; and (2)   Grant of one-off conditional award made under the Moonpig Long Term Incentive Plan
c)	Price(s) and volume(s)
			Price(s)	Volume(s)
			(1) Nil consideration (2) Nil consideration	119,928 470,577
d)	Aggregated information	N/A
	- Aggregated volume
	- Price
e)	Date of the transaction	19 September 2023
f)	Place of the transaction	Outside of a trading venue

Enquiries:

Moonpig Group    

Company Secretary [e-mail] 

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